IBM presents 5 trends that will transform business in Peru

The technological effervescence that organizations have experienced in the last three years has reinvented the way leaders see the future of business. IBM presented the ‘IBM Innovation Summit Peru’, an event in Lima for local companies and, in this context, launched the five trends that organizations must adopt to achieve competitive advantage and long-term success.

“The decisions and investments that leaders make today will define the opportunities of tomorrow. Companies in Peru are becoming increasingly aware of the need to put their customers at the center of decisions. When it is possible to articulate technology, talent and the ecosystem, the result is progress for all, it is necessary to take advantage of the accelerated digital transformation that has occurred in recent years”, assured Álvaro Santa María, General Manager of IBM Peru.

The “5 trends for 2022 and beyond” report from the IBM Institute for Business Value reveals how consumer, employee and investor demand, as well as the stakes and preferences of high-performing companies, are changing.

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These trends highlight big changes that are here to stay:

CUTTING EDGE TECHNOLOGIES: Take risks or stay in the comfort zone – Instead of developing isolated innovative measures, leaders must focus on implementing integrated systems that will revolutionize business models. In this context, taking risks generates good results for the adoption of new technologies. Companies with a culture of tolerance for error have achieved a 10% increase in revenue. In addition, those who invested in ecosystems and open innovation obtained a 40% increase in profit, on average. According to IDC Worldwide Black Book Live Edition, IT spending in Peru will be 6,718 million dollars, in this 2022, which represents an annual growth of 13.6%.
TALENT: Take care of your loved ones or they will leave without looking back – On a global scale, IBV data indicates that more than half (56%) of professionals who changed companies in 2021 cited the demand for greater flexibility as the main reason , while almost a third said they wanted to work for a company more aligned with their values.

Companies that do not meet the needs of their employees can succumb to the war for talent and be left with unfilled positions. The economic impact in Latin America by the end of 2022 could amount to USD 35 trillion due to the technical and digital skills gap in all industry sectors.

SUSTAINABILITY: business credibility at stake. CEOs say sustainability is one of their top priorities for the next 2-3 years and 54% of consumers say they are willing to pay higher prices for environmentally sustainable products. Just under half of consumers say they trust the claims companies make about sustainability, and more than three-quarters of this group do their own research before making a purchase decision.
ECOSYSTEM: it is time to cross new borders and ally, even with the competition – The view on the ecosystem has grown exponentially in recent years. More than ever, open innovation drives collaboration and co-creation to meet the new needs of consumers, who are increasingly demanding and demanding. Valuing collective intelligence and breaking down the borders of the organization itself are key to achieving this goal, which will allow them to respond to the challenges they must face today in a context of rapid change and disruption.
CYBERSECURITY: Organizations without security are like a house of cards – While cloud-based technologies, platforms and ecosystems enhance agility and the ability to innovate, if not well managed they can expose our security: 70% of organizations Organizations struggle to protect data across multiple clouds and on-premises environments. For the digital age, the key will be to combine the right strategies and technologies, as well as a Zero Trust approach, to achieve better business results, as well as detect and contain security incidents faster to protect your assets, your customers and your business. your reputation.

These trends are here to stay. Transformation and disruption are continuous processes. Companies must take risks, learn from their failures, and find the combinations of technologies, strategies, and people that can help them move forward. Investments today can mean opportunities to face the future and, without a doubt, be better positioned to take advantage of all the positive changes that digital transformation brings.