What is the Good End Draw and what are the prizes?
It is an event organized by the Tax Administration Service (SAT) where purchases made by consumers with credit and debit cards from businesses registered in the dynamic participate.
Its purpose is to encourage formality and the use of electronic means of payment.
According to the Ministry of Economy, the draw will have a total purse of 500 million pesos, of which 400 million will be allocated to 321,260 prizes for consumers, with amounts ranging from 500 to 20,000 pesos, and a grand prize of 250,000 pesos.
In turn, 100 million pesos will be allocated to 4,987 prizes of 20,000 pesos for businesses, and one larger prize of 260,000 pesos.
(PEDRO PARDO/AFP)
How to participate in the Buen Fin 2025 Draw?
Consumers: All purchases starting at 250 pesos that are made with official electronic payment methods participate, and are within the period of November 13 to 17 in establishments successfully registered in El Buen Fin.
Shops: All participating companies, especially micro, small and medium-sized companies, can participate in the draw in accordance with the bases, terms, conditions and requirements of the draw published by the SAT in https://www.sat.gob.mx .
Businesses must meet the following requirements:
- Register on the page https://www.elbuenfin.org the deadline is November 12
- Have an active and valid RFC.
- Have an active Tax Mailbox and means of contact.
- Have the Opinion of positive compliance with tax obligations.
- Have at least one active point-of-sale terminal to make sales through electronic payment methods.
- Make at least one sale of 250 pesos or more with a participating debit or credit card.
- Income in fiscal year 2024 of up to 5 million pesos.
Consult the other bases, terms and conditions of participation here .
Starting November 13, you can consult the El Buen Fin Sweepstakes microsite at https://www.sat.gob.mx/minisitio/SorteoElBuenFin/comercios.html the businesses where you can make purchases with electronic payment methods during the El Buen Fin period to participate in the draw.
And from November 28, 2025, registered businesses can find out if they participate in the El Buen Fin Draw organized by the SAT.
In case you have questions, the SAT has telephone support through MarcaSAT at number 55 627 22 728, from Monday to Friday from 9:00 a.m. to 6:00 p.m., except non-business days.
When is the Draw?
The El Buen Fin 2025 Draw will take place on December 5, 2025, at 12:00 p.m., at the SAT offices, located at Avenida Hidalgo no. 77, Colonia Guerrero, 06300, Alcaldía Cuauhtémoc, Mexico City.
However, the list of winners will be published starting December 8 on the official SAT portal and payments must be made before January 6, 2026.
The Good End 2025
El Buen Fin is an annual event that will take place every November, with a widespread discount scheme to support the family economy, encourage internal economic activity and increase formal commerce.
In 2025, the 15th edition will take place, which will be from Thursday, November 13 to Monday, November 17. This period includes the non-working day for the commemoration of the Mexican Revolution.
The event aims to guarantee the rights of consumers. To this end, the Federal Consumer Prosecutor’s Office (Profeco) will install immediate attention modules in shopping centers and will reinforce conciliation tools and mechanisms such as Concilianet and Conciliaexprés.
