The season of summer It is already underway and with it some changes in customer habits. For this reason, José Callegari, leader of the Contigo Emprendedor program BCPprovided some recommendations to take advantage of this campaign and increase sales.
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Adapt your offer to the season. Summer inspires purchases related to warmth, fun and outdoor activities. Evaluate your catalog and adjust your products or services to meet these needs. For example, if you have a restaurant, incorporate fresh options such as cold drinks or light dishes. If you sell clothing, focus on lightweight clothing and beach accessories.
Offers activities for different audiences. From children’s or family workshops to exclusive experiences for adults, adapt your proposals to capture the attention of a wide and varied audience. For example: you could offer workshops for the little ones in the house, since most of them are on vacation.
Take advantage of local events and fairs. Participating in these events can help you increase the visibility of your brand and connect directly with your target audience. Prepare an attractive booth, offer free samples, and have contact cards ready to attract potential customers.
Appeal to emotions. Summer, for many people, is synonymous with happy and memorable moments. Make sure your venture connects with these emotions. Share customer stories, highlight how your products can enhance their summer experiences, and use images that evoke positive feelings.
Plan long-term strategies. Although summer is temporary, the customers you gain during this season can become loyal buyers. Offer excellent customer service, create loyalty programs and stay in touch with them to build long-term relationships.
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