Last Tuesday, Lionel Messi He arrived at Peru for his team, the Inter Miami, face the University of Sports at the Monumental Stadium. The arrival of the Argentine star mobilized hundreds of people and some merchants from Gamarra They took this opportunity to market t -shirts related to the player.
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The representative of the Emporio, Susana Saldañahe said to Peru21 That, although the figures have not moved to large numbers, this event has generated some dynamism in the market.
“T -shirt sales have increased by 2% and today we hope they rise to 3%, but we must consider that this is a low season for other sectors that are not school uniforms. The sale of sportswear at this time is Low, so the arrival of Messi Dynamizes those figures a bit, “he added.
Although the company recalled that the sales of t -shirts usually increase when the selection plays, it also pointed out that the arrival of this type of players is an incentive for the economy of microentrepreneurs.
Speed in Lima
On Tuesday Gamarra was also one of the destinations visited by the American streamer SPEEDwho could know some Emporio stores. Susana Saldaña indicated that this visit, although it was not reflected in higher sales, does have an important impact for trade.
“For us visibility is important, so we hope more characters come since so Gamarra It becomes better known outside the country. The impact is important and that it is known that here there is a place where clothes are produced, “he added.
He also said that while they expected Speed to take a greater tour, “with his arrival we are also telling people that Emporio is a safe area for those who want to make their purchases.”
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