The sales already registered in the Hot Sale 2022 set new records for the number of transactions per minute, as well as a rise in the average ticket, according to different platforms.
The e-commerce platform vtexdetected a peak of 924 orders per minute in the first hour of the day, and in the first 10 hours of the event they identified 36% more purchase orders, 56% more products and 101% more billing compared to the same period in the Hot Sale 2021.
As indicated, 84% of visits come from mobile devices, and that the clothing and accessories category reflected an increase in billing of 192%; and health and beauty 122%; while decoration and home invoiced 114% more.
Meanwhile, the platform storecloud verified an average ticket so far this day of over $9,700 compared to $6,000 in last year’s edition.
In this case, 56.4% of the buyers are based in the AMBA, 12.6% in the interior of the province of Buenos Aires, 6.8% in Córdoba and 6.2% in Santa Fe.
64.8% of sales correspond to the clothing category with an average ticket of $10,728, followed by health and beauty with 9.1% of transactions and an average of $5,473, followed by deco and home with 8.4 % and $14,230.
Until 11 a.m. this Monday, the stores on this platform had sold an average of 54 products per minute, up to 48,366 items, with a total billing of $469,426,407 and an average ticket of $9,706.
Among the multi-product stores, Www.MasOnline.com.ar (Chango More) registered in the eight hours the equivalent of a normal day of sales, with a mayonnaise and a beer in the first places of the ranking of number of units sold.
In the Cetrogar chain, the marketing manager. Juan Manuel Almeida told Télam that 95% of sales within the Hot Sale are financed with interest-free installments, and that among televisions they notice an increase in 55-inch units.
In this case, the ranking of best-selling items is headed by a heater, followed by a 32-inch TV from a brand, another 55-inch device and in fourth place another 32-inch TV.
