As an official sponsor of the FIFA World Cup Qatar 2022™, it presented its latest products, including ULED TV screens, Laser TV, Air Conditioners with technology HI-NANORefrigerators and other display appliances as part of its new global campaign “Perfect Match”, to celebrate the path traveled with passion by football fans.
The event was attended by Hisense’s strategic partners and high-level representatives for the official reveal of the campaign in the country, such as Mr. David VanderWaal, Hisense’s Vice President of Marketing for the Americas; Mr. Michael Luo, General Manager of Hisense Central America.
«Over the past 53 years, Hisense has become a leading international technology company. As an official sponsor of the FIFA World Cup Qatar 2022™, we feel more than privileged to launch Hisense’s personalized World Cup products to accompany the fabulous moments with lovers of this beautiful sport.“, mentions Rita Barbieri, Marketing and Retail Manager for Hisense Central America.
“Perfect Match” is the official theme of Hisense’s new global campaign for the FIFA World Cup Qatar 2022™, referring to the exciting matches of this sporting event and the unforgettable moments that consumers experience in front of the TV, as well as as to the important relationship between the quality of technology, the expectations of soccer fans and the content to be shown through Hisense innovation; thinking precisely of those who love the most popular sport in the world.
