Monterrey, NL. Heineken México has a long-term investment commitment in the country. There is confidence in growth of Mexico’s economy, proof of this is the plant that they will install in Yucatán. In addition, they are working on the efficient use of water and in the case of Nuevo León they have carried out some initiatives together with the three levels of government and the industry to sustainably generate their production.
“We as Heineken have always bet on Mexico, we are the largest global Heineken operation and we have a lot of roots since Cuauhtémoc Moctezuma, that makes us see Mexico with the eyes of an important market to invest in. If there are situations like the one we are going through, and as in 2008, but this company has been operating for more than 130 years. The proof is that the. Yucatan plant There is confidence in the country that it will be a growing economy, in that factor our geographical location has an investment to the southeast, our closest plant in this region is Orizaba, it was a combination of how optimistic we are about Mexico and also looking for the best geographical dispersion,” Ramiro de Ocampo Godoy, vice president of Finance, told El Economista.
The Dutch company has worked on sustainability, “in the house that is Monterrey the focus is to be more efficient in the use of water, not only in the quantity, but in how we treat it, we have made collaborative initiatives with different levels of government and the industry, we do not focus on the short term that is the efficiency of water use in the plant, but, as part of the incMTY initiative for a better world, a park close to the plant is rehabilitated,” the manager emphasized. .
Another example is the plant that Kanasín is going to have, Yucatanwhere Heineken will invest 8.7 billion pesos and is expected to begin operating in 2026:
“What we have in the Meoqui plant, Chihuahua, we are also going to have in Yucatán, both plants are born with an efficiency where everything is circular. In fact our suppliers in Meoqui are practically in the same area, even the carbon footprint decreases very much, it is a plant with cutting-edge technology, which allows us to start with very high technology and efficiency in the use of resources.”
And in Yucatán we can already build from scratch with new technology, which gives us a lot of room for maneuver because it is born with that innovation, that does not take away from the existing expertise that we are going to replace in order to reach those standards (as in Meoqui).
Mexico is the main exporter of beer and the fourth largest producer worldwide. “In terms of production, the beer sector gives a lot of value to the economy, 42% of the surplus in the trade balance is in agroindustry, beer is an important player,” said the manager, after a keynote address by the role of the CFO in companies, challenges and opportunities, at the School of Government and Public Transformation (EGAP) of the Tecnológico de Monterrey.
Regarding beer consumption, it is at 100 million hectoliters in Mexico, “we are the fourth producer, but a good part goes for export, it is 4% of world beer production, while China represents 22 to 25%. of production.
Heineken has 85,000 employees worldwide, with 167 breweries, sells its products in 190 countries, and operates in more than 70 countries. In Mexico, 18,261 direct jobs and more than 200,000 indirect jobs are generated. It has seven brewing plants and a malt plant, 1 canning plant, more than 170 distribution centers and 17,000 SIX retail stores. The annual production is 4,250 million liters of beer, indicated the manager during his conference at the EGAP.
