The subsidiary in India of the French group of spirits Pernod Ricard will distribute the Cuban rum Havana Club 7 years in the cities of New Delhi, Chennai, Bangalore and Mumbai, according to official media.
“We have just launched the brand and we hope to build the super premium rum category in India and would like to lead the sector in the medium term.” said to the agency Latin Press (PL)Florian Salaberry, responsible for international brands of the prestigious group.
“The sphere of Ron super premium has grown steadily in recent years and with the launch of Havana Club by Pernod Ricard India, we will invest in creating experiences for our consumers and we hope to catapult this growth in the coming years”, added Salaberry, quoted by the media.
Pernod Ricard India launched the super premium Havana Club 7 year old rum at an event in New Delhi over the weekend, “a drink that highlights the rich natural flavors of Cuba,” the publication states.
Kartik Mohindra, Marketing Director of Pernod Ricard India, pointed out in a press release distributed by the group that the Asian country’s market is traditionally dominated by a few national rum brands, but with consumers willing to broaden their horizons, the category of premium rum experiences growth in the spirits industry.
“As one of the best brands of super premium rum, Havana Club 7 years is ideal for direct drinks and for exotic cocktails and the enjoyment of people who love to experiment with spirits,” said the manager.
Remember PL that this product shows “the authentic essence of Cuban rum”, it is designed to be savored and enjoyed with ice and is ideal for delicious cocktails given its versatility.
The presented drink “reveals the flavors of the Cuban terroir, the nuances of aromatic tobacco, sweet tropical fruits, molasses, spices and vanilla, enriched by the slow release of aromas in the aging process,” adds the publication.
The Havana Club range, the agency specifies, represents a rich heritage produced by Cuban rum masters and is a brand that sells 4.5 million cases a year and has the goal of reaching six million cases in 2028, of which one million would correspond to the super premium segment.
According to the outlet, Pernod Ricard India is a fast-growing multinational spirits company and is home to several renowned brands such as Royal Stag and Blenders Pride, produced locally at distilleries in Nashik, in the Indian state of Maharashtra, and Behror, in Rajasthan. , and are bottled in 29 centers throughout the South Asian country.
Since 2015, India is Pernod Ricard’s third largest market by stock, the agency underlines.
