Halloween fever takes over Colombia: 73% of families plan to celebrate with candy, costumes and plans full of fun.
This year, most Colombians are preparing to celebrate Halloween with their family. According to the most recent Fenalco survey, 73% of citizens will participate on this date, which is officially commemorated on Thursday, October 31.
From that group, 50% will do it with their children, 17% with their co-workers, another 17% with their partner and 16% with friends.
Spending on costumes and accessories is also part of the tradition. 44% plan to invest between 100,000 and 200,000 pesos, while 20% will allocate more than 200,000 pesos. On the other hand, 13% will choose to make or recycle their own clothing, looking for more economical or sustainable options.
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“Children’s Day or Halloween is a key date for Colombian commerce, not only because of the increase in sales, but because of the dynamism and joy it generates in families,” explained Jaime Alberto Cabal, president of Fenalco.
Costumes, candy and pets
The costume continues to be the main protagonist. He 40% of those surveyed said they will dress up, and another 30% will dress only their children. Pets are also part of the celebration: 41% of Colombians stated that they will dress them up.
The purchase of candy will also be part of the expense: 77% will buy sweets as gifts, mainly at home (65%) or at work (26%).
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The most common plans include going trick-or-treating with the kids (26%), visiting shopping centers (24%) or attending theme parties (19%). To a lesser extent, some will celebrate at schools (8%) or in restaurants (7%).
Consumers are looking for more engaging experiences. The 29th% would like to find magic or illusion shows28% prefer themed decorations in stores and 25% prefer interactive activities, such as games or contests.
Regarding the products, 28% of those surveyed asked for more variety and quality in costumes, 25% more options for sweets and special chocolates, and 20% more options for home decorations.
Finally, the survey revealed that Internet and social networks are now the main source of ideas: 43% look for costume inspiration online and 30% do so directly on social platforms.
Fenalco highlighted that this date represents an important opportunity for national commerce, which sees Halloween not only as a sales boost, but as an opportunity to strengthen the bond with Colombian families.
Source: Integrated Information System
