He 23rd Habano Festivalan event dedicated to the most famous Premium cigars in the world, closed this Friday with a gala night and the traditional humidor auction, which reported a record collection figure.
At the gala, held at the Pabexpo fairgrounds, six humidors, finely crafted furniture for the conservation of cigars, were auctioned, for which a total of 11.9 million dollars were raised, about 11.2 million euros in exchange. current, according to press reports.
This is the highest figure achieved in these auctions, whose profits go to the island’s Public Health system, according to its organizers.
The most valued humidor was that of the famous Cohiba brand, for which 4.4 million dollars were paid, well above the 2.8 million of the previous record, achieved last September, he refers an office from the agency EFE.
The other five humidors auctioned at the gala ranged from $468,000 to $2.7 million in revenue, adds the Spanish media.
The highest paid work bears the signature of President Miguel Díaz-Canel, who was among those attending the gala, along with other island authorities, directors of the Habanos SA and Tabacuba companies, and festival participants. aim the Cuban News Agency (ACN).
At the gala, which was dedicated to the Partagás brand, the Habano 2022 awards were presented. These corresponded to Yoandri Rodríguez, in the production category; Blanca Alsogaray, in business or marketing; and Jasim Ahmed, in communication, adds the report.
In addition, the new Partagás Master Line was presented, considered the most Premium and exclusive, and made up of three sizes: Origin, Rito and Maestro, stands out the official site cubadebate.
After a week of unforgettable activities, the #23FestivalCavana culminated last night with the Gala Dinner. The evening paid tribute to Partagás with the launch of Partagás Línea Maestra, its most premium and exclusive Línea, comprised of the new vitolas: Maestro, Origen and Rito. pic.twitter.com/tzHDzM4V8v
— Habanos SA Official (@Habanos_Oficial) March 4, 2023
Renowned artists from the island performed at the evening, such as the pianists Emilio Morales and Alejandro Falcón, the singers Zule Guerra, Bárbara Llanes and Leo Vera, and the Manolito Simonet orchestra. The musical climax of the night was provided by the famous group Boney M.
This edition of the festival was attended by more than 2,000 participants from 110 countries, and with 260 exhibitors at its trade fair, which also closed this Friday. In addition, during its days there were theoretical sessions, tastings and pairings with different drinks, visits to plantations and factories, and the closing of the Habanos World Challenge contest, among other activities.
On this occasion, the event was dedicated to the Bolívar, Montecristo and Partagás brands, three of the 27 that Habanos SA sells. This mixed Spanish-Cuban company is a world leader in the marketing of Premium cigars, with a presence in some 160 countries and with revenues of 545 million dollars last year.
