Guadalajara, Jal. Through the territorial brand “Guadalajara Ciudad de las Rosas”, the Guadalajara metropolitan area has, as of this month, an additional tool to increase investment and attract a greater number of both national and foreign tourists.
The businessman in the graphic arts sector, Luis Enrique Reynoso Vilches, promoter of the project, indicated that “with a powerful and colorful graphic image, Guadalajara Ciudad de las Rosas will differentiate the capital of Jalisco from other cities and will increase its relevance in the economic sectors and tourism, helping to compete in the global market”.
He stressed that the territorial brand is supported by a group of businessmen, merchants, plastic artists, artisans, and tourism service providers who join efforts to promote their companies in conjunction with the territorial brand.
Reynoso Vilches explained that there are three types of brands in the world: the City Brand, where some cities even have a better position than the country and cited cases such as “I love NY” which, he said, is more positioned than the United States, and the brand “Paris” which is more recognized than France.
The second type is the Country Brand, such as the “Mexico” and “Peru” brands, used mainly for tourism purposes, and the Territorial or Regional Brand that correspond to an entire territory, such as the Guadalajara metropolitan area, made up of ten municipalities. conurbated.
“The Guadalajara metropolitan area is a territory; people do not come to the Tlajomulco airport, but to the Guadalajara airport,” she shared.
“This brand that we present today, seeks to excite, fall in love with and connect with the millions of Mexicans and foreigners who are looking for a place to vacation, rest or have fun, as well as enjoy the attractive cultural, architectural and gastronomic offer offered by the Guadalajara Metropolitan Area. ”, pointed out the businessman.
During the launch of the territorial brand managed from the private initiative, Reynoso Vilches indicated that, at the moment, there are seven companies that have the right to use the Guadalajara Ciudad de las Rosas brand, including Takasami and Ragazza from the fashion and the plastic artist Thessy de Teresa, but the goal is for more and more companies of all kinds to join.
