The group El duty premiered on Saturday night the signal of its Streaming Channel Ed24 En an act carried out in its expocruz 2025 stand.
“We were born at a time when the world speaks on digital platforms, streaming, social networks and consumption ‘on demand’. In an era where we are exposed to ‘infoxication’, to the immediacy and the false news. That is why we chose to be born Digital First,” said Mauricio Rivero, general manager of the El duty group.
He explained that ED24 is a streaming-TV designed for audiences that already live on mobile screens And algorithms, but offering reliable, relevant and deep content “because when your purpose is to generate trust and credibility, raising the truth until the last corner of Bolivia, it is not enough to follow global and digital trends.”
Rivero recalled that in Bolivia open television remains one of the most important communication platforms for information and that makes it inevitable.
“That’s why we also exist now in Open signal, channel 51, digital signal 51.1 in HD format, on Channel 64 of AXS+ and soon in other cable suppliers in Bolivia”He said.
He pointed out that Ed24 is more than a channel because “it is a decision not to leave anyone behind, to speak digital language without abandoning the signal that still unites Bolivian homes.”
With this new launch, the duty becomes the only means of 360º communication in Bolivia because it now has newspaper, radio, web, streaming and television channel.
