The Governor of the Metropolitan Region, Claudio Orrego, announced this Saturday morning the economic reactivation plan for Santiago’s “ground zero”, named for being the recurring place of demonstrations during -and after- the social outbreak. The measure contemplates the injection of $500 million pesos.
The announcement was made together with the Nuestro Centro Federation, an organization that integrates merchants from the Bellavista, Bellas Artes, Bustamante, Plaza Italia and Lastarria neighborhoods.
“Today I want to announce that the Metropolitan Regional Government of Santiago, unanimously, all political sectors, have approved 500 million pesos in a project that aims to support this federation,” Orrego said at a press point.
The support will be aimed at the communication of “their activities, to carry out activations in the area, to also generate greater associativity, so that no tenant of the center who for a while could feel alone and abandoned feels alone and abandoned again.”
The plan includes three axes:
- Strengthening of associativity: different neighborhood associative meetings will be held in addition to strengthening the associativity of the neighborhoods in the area.
- Local economic development: cultural, tourist and gastronomic events will be held to activate the neighborhoods.
- Communication plan: this axis includes a positioning strategy for the neighborhoods, making them just as competitive as others in the region. In addition, there will be diffusion and permanent marketing of the zones.
“We believe that this project, moreover, is the tip of the beach of a much more important project, which is the recovery of the Alameda-Providencia axis, which has already received the enthusiastic support of the President of the Republic and that we have also committed to promoting. ”, pointed out the regional authority.
