*Give it! The Aval Group digital walletadds to the digital transformation that the immediate digital payments In recent months with a campaign that seeks to encourage the adoption and frequent use of the Aval Tag, a personalized digital key that facilitates receiving money instantly without sharing personal data.
This, within the framework of the launch of Bre-B, the new immediate payment system led by the Bank of the Republicwith which Colombia He began his transition to a completely interoperable financial infrastructure.
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“The Aval Tag turns a digital key into a real tool to receive money in seconds. His massification promotes financial inclusion and dynamizes the daily economy”, Said José Manuel Ayerbe, Ceo de Dale!.
The commitment resembles international experiences such as the Pix system in Brazil, which achieved that 76% of the population adopted digital keys in less than three years. According to Asobancaria, in Colombia is projected that Bre-B mobilizes more than $ 100 billion annuallyreducing the use of cash that today represents more than 70% of transactions.
The benefits of the debit card.
Awards for those who activate your Tag Aval
With the aim of transforming the use of BRE-B into a daily habit, Give it! launched an incentive campaign in force until August 31, 2025which includes prizes such as:
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– 3 motorcycles
– 10 electric bicycles
– 5 Aviatur travel bonds for $ 5,000,000
– 10 high -end cell phones
– 8 double tickets for the Bad Bunny concert
– 3 free market awards for 4 months
How to participate?
To participate, users must:
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– Activate your Aval Tag
– Receive transfers equal to or higher than $ 5,000
– Accumulate a minimum of $ 100,000
– Each valid transaction adds an opportunity to win
Since October 2024, the more than 4 million Dale users! They can create their own Aval Tag, an alphanumeric identification as simple as @mipanaderia265 or @Andresgomez88, Designed for natural persons, small businesses and entrepreneurs to charge safely, agile and memorable.
See more: This is the option that leads the key records for the BRE-B system
“Our goal is that the greatest number of people adopt their Tag Aval in the coming months. This Change will help dismiss the use of cash and banking with a modern payment experience, Sure, immediate and free”, Concluded yesterday.
*Give it! It is part of the business group that controls the El Tiempo Editorial Society, to which portfolio belongs.
Valentina Delgadillo Abello
Portfolio journalist
