Faced with geopolitical changes and the rapid technological advance, the CEOs are seen in the need to reinvent Business models, in order to boost resilience and generate new forms of income
In fact, four out of 10 general directors interviewed worldwide by PWC, for the 28th edition of the Global CEO Survey, indicate that, if continuing the same path, their companies They could be economically unfeasible In the next decade or before.
“The traditional business model needs evolve towards more flexible approaches and adaptable, diversifying sources of income, looking for strategic alliances and investing in technology and talent, ”says the report.
How do business reinvent themselves?
The study details that there is still a long way to go It made the transformation and adaptation, because 7% of the income of international companies comes from business opportunities other than their main activity, meanwhile, in Mexico it is 5 percent.
Organizations that have reinvented In our country in the last five years they have done it mainly in the following ways
- 73% Develop innovative products or services.
- 64% go to a new customer base.
- 62% collaborate with other organizations.
- 55% Implement new price models.
- 52% direct a new market route.
Our perspective for business reinvention proposes that organizations place the client in the center to identify their unattered needs, their critical points and, with it, their purchase experience. ”
In this sense, the technology and talent development They play an important role for CEO to strengthen companies. According to PWC, generative artificial intelligence (Genai) could reinvent business and promote innovation of products and services.
Likewise, 45% of the General Directors say that this year their organization will be exposed to the Technological disruption Already a scarce of collaborators with key skills.
Therefore the need to reinvent the way of doing things And exploring new sources of income, because 60% say that their company has not ventured in new sectors or industries in the last year.
