Live transmission of content, or streamingas is popularly known, it has generated a new way of consuming audiovisual products. Children, youth and adults are exposed to streaming programs due to the growing use of social networks and the Internet. This format wins more and more spectators. Consequently, the political class has identified its continuous growth and has opted to appear in these spaces.
Worldwide, one of the first to join this new “wave” of content was Donald Trumpwho appeared in the stream of the well -known American user of the Kick platform, Adin Ross. Trump’s participation in the transmission obtained more than 2.5 million visualizations and allowed him to connect with the young public.
In our country, this trend has also begun to consolidate. Rafael López Aliagamayor of Lima, recently appeared in a transmission of the creator of North American content ‘Isshowspeed‘, which reached more than 7 million views on YouTube. A short time later, the popular renewal leader participated in a new stream with the national creator ‘Elzeein‘, also known as’Andynsane‘, with whom he talked on various topics. Another political figure that has used this strategy is the former president Martín Vizcarrawho participated in a conversation broadcast live with the Chiclayano Streamer ‘Crystorata‘.
The appearances of Peruvian politicians in these transmissions occur in the context of the increasing 2026 general elections. Given this situation, in the Republic, we consult different specialists to analyze how the national political class can find in streaming and in the contents generated by these influencers a new way of campaigning.
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“Politicians are managing to be part of this space, showing close and flexible”
The social psychologist of the State University of Nevada (NSU), Eduardo Muñoz, considered that the addictive of these contents generates a normalization of their consumption and allows to present political figures in a more “human” way.
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“Digital media allow to connect with the young public through three factors: dopamine, social norms and identity construction. The daily use of these media is based on generating immediate gratification constantly. Politicians are increasingly achieving integrate into This space through a carefully studied rhetoric, using the language of young people and being close and flexible, “he reflected.
For Muñoz, this humanization is only the first step to approach consumers of these contents, especially young people: “Once they have managed to provide that immediate gratification through discourse, adapting to the codes and signs of this’ tribe ‘, politicians can root their identity in the group. , he concluded.
“It allows you to get the youngest voters”
For his part, Jhimer Monzón, general director of the Association of Social Sciences Studies ‘Levatán’, said that the search for appearances in streams by political figures responds to the evolution of political communication in itself: “Political communication It evolves at the same rate as technology. Participating in these digital spaces, “he said.
YEMINSON FLORES, political scientist and founding member of the Center for Studies in Political Communication (Cecompol) of the National University of Trujillo (UNT), considered that streaming configure a key space for political campaigns close to happening.
“Streaming has established itself as a key tool in political communication. It represents the digitalization of politics, since it is viral, spontaneous and allows bidirectional communication between citizens and political actors. Its use in electoral campaigns has been evident in various countries. shared.
