Next Saturday (26) the broadcasting of free partisan propaganda on radio and television begins nationwide. Extinct since 2017, the Party propaganda was resumed by the National Congress last year. With that, the advertisements of political parties return in this first semester.
According to the calendar released by the Superior Electoral Court (TSE), the PSOL will be the first political party to broadcast the propaganda. On March 1st and 10th, PDT and MDB advertisements will be broadcast, respectively. The entirety of calendar is available at site of the Electoral Court.
The advertisements will be aired from 7:30 pm to 10:30 pm, on Tuesdays, Thursdays and Saturdays, on the initiative and under the responsibility of the parties. The advertisement will be carried out throughout the national territory. According to the rule established by the TSE, at least 30% of the time must be devoted to female participation in politics.
Division
The division of time for each party was made according to the performance of each party in the 2018 elections. In all, there will be 305 minutes of propaganda divided between 23 parties. Subtitles such as PT, MDB, PL and PSDB will have access to the longest exposure time: 20 minutes and 40 insertions for each party.
The parties that elected more than 20 federal deputies will be entitled to 20 semiannual minutes for insertions of 30 seconds on national networks and the same time on state networks. For this placement, however, a formal request from the parties is required.
Already the acronyms that have between 10 and 20 elected deputies will be able to use ten minutes per semester for insertions of 30 seconds, both on national and state broadcasters. Benches composed of up to nine parliamentarians will have five minutes each semester for the federal and state exhibition of party content.
According to TSE, the transmissions will occur in block, both on national and state networks, through 30-second insertions, in the interval of the stations’ normal programming.
A maximum of three insertions will be allowed in the first two hours and up to four in the last hour of airing. In addition, up to ten 30-second inserts per day can be played for each network.
However, the dissemination of sequential insertions is prohibited, with a minimum interval of 10 minutes between each one being observed. Party propaganda is displayed in the first and second semesters of non-electoral years and only in the first semester of years in which there is an election.
electoral propaganda
With the objective of winning votes, electoral propaganda will begin to be broadcast in August. Also broadcast nationwide, there is no need for a formal request to broadcast the free election time.
After the application for registration of candidacies, which ends on August 15, it will be possible to define the time to which each party, majority coalition and federation will be entitled. The definition is made by the TSE until August 21.
With the use of advertising resources, the pieces will be shown – nationwide – in campaigns for president and vice president of the Republic, and statewide when the positions in dispute are for senator, governor, federal deputy, state deputy and district deputy.
The distribution of advertising time among registered candidacies is the responsibility of the legends, federations and coalitions. The acronyms must respect the percentages intended for female candidacies (minimum of 30%) and for black people (defined at each election).
bans
The dissemination of propaganda for candidates for elective positions and the defense of personal interests or those of other parties, as well as the use of incorrect or incomplete images or scenes, effects or any other resources that distort or falsify the facts or the your communication.
The TSE also prohibited the use of material that can be proven to be false or the practice of acts that result in any type of racial, gender or place of origin prejudice, in addition to any practice of acts that incite violence.
In addition, the broadcasting of propaganda with the objective of degrading or ridiculing candidates and candidates is prohibited, as is the dissemination or sharing of facts known to be untrue or seriously decontextualized that affect the integrity of the electoral process.
According to the Electoral Court, any lies spread intentionally to harm the voting, counting and counting processes could be punished on the basis of criminal liability, abuse of power and misuse of the media.
