The new consumer culture has made the experience of buys and streamlining processes, take on greater relevance in these times. Proof of this is the great demand for methods of alternative payment that provide flexibility and adapt to the needs of the user.
In this way, it has practically become a necessity for businesses to implement and offer various payment methods, in order to attract the final consumer and allow them greater financial inclusion.
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Taking this reality into account, Rubén Uema, Commercial Manager of PagoEfectivo, a means of payment to buy online and pay without a card, offers 4 reasons why businesses should implement the alternative payment option:
- cybersecurity: Consumers consider alternative payments, such as PagoEfectivo or digital wallets, to be safer than using cash or cards; since the user can choose where and how to pay without using personal data.
- Most digitized consumer: Consumers are currently more familiar with digital processes, so they are looking for more technological ways to carry out their activities, especially payments and transactions.
- Avoid commissions or interest: It allows the consumer to avoid additional charges to the total payment of his product or service.
- The unbanked: By offering the option of alternative payments, it contributes to the financial inclusion of those who do not have a banking product such as credit or debit cards.
“In this 2023, alternative payments will continue to position themselves as a reliable and secure way to make payments for services and/or products, which is why they will be a trend within commercial activities, thus responding to the demand that exists for payment methods that meet the needs of consumers” points out the executive.
