By 2024, the music industry in Peru will have generated 54 million dollars in revenue, while the radio industry 148 million, according to PwC’s Global Entertainment & Media Outlook. “While the majority of Peruvians consider music to be just an entertainment resource, others have found in it an excellent opportunity to do business. However, to be successful in this area, creativity, perseverance, and specialization are essential,” said Manuel Meza, a Continuing Education teacher at Toulouse Lautrec.
To venture into the music business, explains Meza, it is not enough to be music lovers. “Actually, technical skills are required, management of software and digital tools, basic knowledge in business and marketing, and a great creative capacity. Obviously, to acquire all these skills, it is advisable to train through continuing education programs in Music Production and Business”.
Precisely for music lovers who aspire to venture into this fascinating field, the specialist from Toulouse Lautrec offers four key pieces of advice:
- Learn about the processes of music production. In the music industry, as in any industry, there are different forms of business, so it is vital to understand each stage of a music product, from composition and production, to distribution and marketing. By knowing these stages you will find an opportunity as an artist, composer, producer, sound engineer, manager or any other specialization.
- Stay up to date with music industry trends. Music is constantly evolving, as are musical instruments and technological resources that allow the creation of new rhythms, styles and musical genres. Explore trends through trusted sources like the International Federation of the Phonographic Industry. Another alternative is to follow the activities on social networks of recognized music producers, sound engineers or musicians.
- Work with the team at your fingertips. Many times we think that we need too many teams to start a business in the world of music production. However, the truth is that you can do it with the basics: a computer, a pair of headphones and a software or DAW, the important thing is to be creative and get the most out of each of our resources. Over time, you can start to expand your gear with an audio interface, monitors, microphones, plugins and other accessories that will improve your workflow and products.
- Look for objectivity in art. Making music is an art, but it is also important to be clear that it is going to become our business and, precisely for this reason, organization, self-management, discipline and planning skills are crucial. Like any undertaking, a music business will require an economic investment, time, effort, study and planning to generate a profitable, pleasant and sustainable business of which you can be proud over the years.
Music businesses are trending in Peru and are expected to continue growing in the coming years. For this reason, faced with this great opportunity, Meza recommends the online course in Music Production and Business offered by Toulouse Lautrec, a 10-month Continuing Education program, ideal for music lovers. For more information, go to: https://landings.toulouselautrec.edu.pe/curso/produccion-negocios-musicales?utm_medium=acciones_PR&utm_campaign=negocios_musicales.
