According to a study by Kantar, the growth of the electronic commerce in our country, during 2022, it was 87%, compared to other countries in the region. This scenario would generate good expectations in the peruvian market.
“Digitization is allowing more Peruvians to access new payment formats, which are safe and easy to use, thus making the online shopping experience easier. However, e-commerce is not the only channel that boosts sales: face-to-face has regained relevance and the consumer will continue to seek a direct and comprehensive experience”says Alejandra Gallegos, Commercial Head of Openpay by BBVA.
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According to Asbanc, the total number of operations through virtual channels, as of October 2022 -in a cumulative period of 12 months-, was 2,611 million, representing a growth of 108% compared to the same period in 2021. Taking this into account, the The specialist highlights that digital payments are a facilitator that accompanies and promotes the growth of SMEs and entrepreneurs in our country.
“In 2020, a change in habits was generated in Peruvian consumers, who now show greater openness and confidence towards the use of electronic payments and transactions, thanks to easy access, the advancement of technology and their cybersecurity”point.
How can entrepreneurs take advantage of this trend?
The Openpay executive comments on four advantages of including digital payments in a business to strengthen it:
● They promote banking. Not only does it bring the financial system closer to those who are not yet in it, but it also breaks down the barriers to the use of cash and increases opportunities to reach a greater number of potential customers. For business owners, it opens credit conditions that the system could facilitate.
● It favors the registration of purchase and sale. It helps to better control business processes and automate them, reducing the time invested in their operation.
● Payment versatility for the consumer. With these solutions, greater payment alternatives are offered to the customer, generating more sales opportunities and customer loyalty.
● It provides more security for the entrepreneur and his clients. With the digitization of payments, the risk of theft, counterfeit money and fraud is minimized. Cybersecurity -including rigorous coding and authentication protocols- makes these types of payments efficient, since they are easily traceable and facilitate the monitoring of financial movements.
Gallegos argues that access to technology makes a big difference in the competitiveness of businesses, regardless of their size. “Thus, collection solutions are an excellent option for businesses that focus on the final consumer and wish to introduce this type of alternative to their collection processes, since they do not require a minimum of transactions and are easy to use”he concludes.
