The Bank of the Republic reported that, for foreign currency in tourism, US$3,102 million entered during 2021. Which represents a reactivation of 46%when compared to 2019, being the fourth quarter of last year, the period that stood out the most with the income of US $1,137 million, and a reactivation close to 60%.
(Carnaval de Barranquilla 2022 expects to generate more than $400 billion).
The above means that the average expenditure of a non-resident tourist, without taking into account those reported, would have been around US$1,461.
“For receptive tourism, there is an important potential of travelers in the world that can be reached, but you must be prepared for it, know their preferences and needs in order to stimulate greater spending. That is what the Travel Agencies are pointing to, the diversification of products based on the new tourist”, said Paula Cortés Calle, executive president of ANATO.
(‘Colombia is open for business and investment’: Duque).
Despite this rebound, it should be noted that in 2019 tourism represented 64% of service exports, while in 2021 it only reached 41%.
“This shows that although there have been several factors that have generated opportunities to enhance tourism in Colombia, such as the devaluation of the peso against the dollar, the relaxation of entry measures into the country, the work articulated with the public sector for the international promotion, there is still a long way to go and actions to be carried out”Cortes Calle argued.
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