Ford Unveiled to Sweeping Reset of its Electric-Vehicle Strategy After Racking Up Multi-Billion-Doll Losses, Outling A New Family of Lower -Cost Evs anchored by a Midsize, Four-Door Pickup Starting Around $ 30,000 in 2027 and built on a stream and PRODUCTION PROCESS AIMED AT RAPID COST DEFLATION.
The Announcement, Billed Internally As a “Model T Moment,” Marks A Pivot Toward Affordability and Manufacturing Simplicity, Including Lithium Iron Phosphate Batteries and An “Assembly Tree” Approach Designed to Cut Complexity, Time, and Labor Needs.
The Strategic Shift Follows persistent Red Ink in Ford’s Model E Unit, Which Lost $ 5.1 Billion in 2024 and is speech to post a similar Los This Year Amid Industry Price Pressure and Shifting Us Policy on Incentives and Tariffs. Management has delayed Next -Generation Large Evs, Including the Full -Nize Electric Pickup and a New E -Transit, to 2028 as it concentrates on Smaller, Higher -Volume Models with Materially Lower Battery Costs and Faster Manufacturing Cycles.
Ford Says The Affordable Lineup Should Be Profitable Within A Year of the 2027 launch, Targeting Expense Reduce Through LFP Chemistry, Structural Battery Integration, Larger Castings, and to modular Platform Spanning Trucks, Vans, And Suvs. The Company Will Retool ITS Louisville Plant for the First Wave, While Continue Broader Investments in Us Battery Capacity To Localize Supply and reduces Exposure to Policy Volatility.
The Near -Term Scoreboard Remains Tough: Ev Sales Slipped In The First Half While Hybrids Surgeted, and Ford act accknowledges Broader Demand Headwinds as Incentives Fade and Charging Build -Oout Slows.
Still, Executives Argue The Cost-Down Roadmap-Focused on Smaller Vehicles WHERE CONSUMERS ACCEPT Fewer Trade-Offs-Can Restore Competitiveness versus Both Legacy Peers and Agressive Chinese Rivals, With Profitability Hinging on Execution Speed and Scale.
