Unilever de México celebrates five years as the company with the best reputation in the Mass Consumption category of the Merco Empresas ranking, a distinction that reflects the strength of its business strategy, organizational culture and commitment to sustainability and innovation.
“This recognition demonstrates the effort of our collaborators, who work every day to bring superior products to Mexican homes and the world. It fills us with pride to know that every action at Unilever counts, that we can grow responsibly and generate a positive impact,” said Mei Crespo, Director of Communication and Corporate Affairs of Unilever de México and Foods Latam, in an interview with El Economista.
With more than six decades of presence in the country, the company employs more than 7,000 people and operates five plants in Mexico City, State of Mexico, Morelos and Nuevo León, all supplied with 100% renewable energy.
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A reputation based on three pillars
Crespo explained that Unilever’s reputation strategy is based on three fundamental pillars: environmental, social and governance.
In environmental matters, the company has integrated sustainability as a transversal axis of its operation. “We work on four main pillars: climate, nature, plastics and positive social impact. We want each product to arrive with a low environmental footprint,” he highlighted.
Today, 94% of the herbs and vegetables used in its portfolio of broths and soups come from sustainable sources, and the aerosol plant in CIVAC, Morelos, is the first Zero Emissions that Unilever has in Latin America, by eliminating the use of fossil fuels and guaranteeing zero waste sent to landfill.
The second pillar, the social one, is reflected in initiatives such as the Dove Self-Esteem Project, which is celebrating 20 years and has benefited more than 100 million girls and boys around the world, including thousands in Mexico, through educational workshops to strengthen confidence and self-esteem.
Finally, the third pillar is corporate ethics, “the basis on which we build trust with our consumers, collaborators and strategic partners,” said Crespo.
This vision has allowed Unilever to maintain high standards of governance and diversity: currently, 55% of its Board of Directors is made up of women.
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Innovation with purpose
Innovation is another of our leadership drivers. “There are many teams behind ensuring that our products are superior and respond to consumer needs,” said Crespo.
In Mexico, the company has promoted a strategy of premiumization and development of value-added products, from the new Rexona All Body Deo, the first deodorant for the whole body, to the Dove Derma Care line, which applies dermatological science to bring skincare to the scalp.
Digitalization and the use of emerging technologies such as artificial intelligence and data analysis allow Unilever to anticipate trends and adapt to new consumer habits. “We seek to connect with our consumers and respond to these new needs in an authentic and responsible way,” he added.
A winning culture
Internally, Unilever has built a solid organizational culture focused on the development of its talent. “We are more than 7,000 people in Mexico with a winning culture that seeks to be three steps ahead, focus on what really matters and promote open conversations with our people,” said Crespo.
This inclusive and flexible environment has positioned Unilever as the number one mass consumption company in the Merco Talento ranking.
Commitment to the future
For the coming years, Unilever maintains its commitment to Mexico. This year it announced new investments together with President Claudia Sheinbaum to strengthen its local operations and expand the export of products through the “Made in Mexico” seal.
“Each product we produce in Mexico brings with it the best of our people. Joining the ‘Made in Mexico’ distinction is recognizing the talent, effort and passion of Mexicans,” concluded Crespo.
