If something characterizes Peruvians, it is the desire to undertake and creativity. According to the Global Entrepreneurship Monitor, our country is in the first places in terms of capacity entrepreneur. In addition, the research company Datum Internacional 2021 revealed that 55% of the population works in their own business, and of these, 45% started their business during the pandemic. However, 8 out of 10 ventures fail before reaching 5 years of life.
“This is due to the lack of a clear objective and the absence of planning in the management of the venture, which is evident in the wrong prioritization of their investments. In addition, it is necessary to pay attention to consumer behavior; For example, currently, “bee customers” are considered those who use multiple physical and digital platforms to search for their products, compare offers and benefits, review the comments that other consumers make; that is to say, they are much more sophisticated and demanding”, commented Ivette Orrego, sales manager of Sokso.
In this sense, entrepreneurs should not lose sight of permanent research on their current, former and potential clients, as well as competitors and in general on the industry in which they operate. For this reason, the specialist mentions five tips to avoid mistakes when starting a business and not fail in the attempt.
- Short term vision. A common mistake is to take a short-term vision or think in the immediate future, where you only want to see profits as quickly as possible. This, in addition to causing frustration and discouragement for the entrepreneur, often leads to wrong decisions, preventing the business from consolidating.
- Lack of training. On the other hand, another of the most common mistakes is the lack of training, the same one that prevents you from strengthening the necessary capacities to take your venture to a next stage of greater consolidation. In fact, now the virtual platform of the catalog sales brand makes available multiple training proposals that are accessible and even free.
- Lack of information. Another of the big mistakes when starting a business has to do with not looking at the market and its competitors, which prevents them from reacting and making timely changes on product or service design, price, promotions, etc. In other words, they fail to respond to the increasingly changing needs of consumers.
- Not prioritizing the customer. Likewise, neglecting customer service and not seeking to ensure that their experience is successful prevents repurchases and this reduces the chances of business growth. Let’s remember that a satisfied customer is the main promoter of sales, even more so now that social networks have taken center stage as part of business communication and marketing channels.
- Insecurity and disinterest. We must cite one of the most frequent mistakes that lead to failure in most ventures, and it is the lack of self-confidence, as well as the lack of persistence in the face of adversities that will arise throughout the life of your venture. , especially when they are in the initial stage of their business.
Finally, Orrego explains that one of the sectors where the income of entrepreneurs grew during the pandemic was catalog sales. For this reason, it continues to bet on direct sales through promoters throughout Peru. This is because in our country the proximity of the service one by one continues to generate significant added value.
