The international fair of tourism from Madrid, Fitur 2026foresees the presence of some 10,000 companies550 more than a year before (a 5.5% more), dedicated to all types of activities and services related to leisure and travel.
The 46th edition of Fitur, of January 21 to 25 2026, will open the annual tourist calendar with “excellent forecasts for participation and content”, and Mexico as a partner country, the organizers highlighted this Thursday in a statement.
The fair, one of the most important in the world, will be held at a “spectacular” moment for the sector that, according to the latest data published by UN Tourismreflects a clear recovery of the tourism international, with a 5% year-on-year increase in arrivals until September 2025, up to 1.1 billion travelers.
Unlike previous occasions, Fitur will officially open on the second day, on January 22, “consolidating itself again as the global platform of the tourism reference for all value chain of the industry”.
Knowledge Pavilion
One of the great novelties of Fitur 2026 is he Knowledge Pavilion of an edition “especially dynamic, innovative and aligned with the challenges of the sector“.
- Fitur will be “the epicenter of the debate and the innovation on the lines that are defining the future of an increasingly responsible and technological industry,” the organizers point out.
