The Madrid International Tourism Fair Fitur 2025 is presented with 156 countries (eleven more than a year ago), 101 official representations (five more), an increase of 500 participating companies, up to 9,500, and all the richness and diversity that Brazil offers the traveler as a partner of this edition.
Considered one of the most important in the world tourism market, Fitur will be held between January 22 and 26 with a growth of 10% in general terms compared to 2024 and 19% in internationality. Brazil, as a partner country, will develop an important display at the fair to continue promoting the global positioning of the destination in a context of growth.
It will have more than 500 square meters of space between the official representation (Embratur), the country’s regions and an important business delegation made up of airlines, operators and hotel chains, according to the principles of tourism excellence and innovation. Data from the Brazilian Ministry of Tourism and Embratur indicate that 2024 was the best in history for the country’s international tourism.
It reached the record of almost 6.6 million foreign visitors, 12.6% more than a year before, highlighted this Monday the Brazilian ambassador to Spain, Orlando Leite Ribeiro, at the presentation of Fitur. The Spanish Secretary of State for Tourism, Rosario Sánchez, highlighted the relevance of Fitur, as the number one fair by volume of participants and attendees, with 884 exhibitors this year.
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According to Sánchez, Fitur is an opportunity to demonstrate that Spain, a great world tourism power, a pioneer in promotion, also continues to be a pioneer in sustainable transformation of the sector.
The president of Iberia and the Fitur Organizing Committee, Marco Sansavini, referred to the renewal of the 10 sections of Fitur. Among others, Fitur Cruises will show the commitment of cruise ships to environmental sustainability, the protection of destinations and the positive impact on their communities; Fitur Screen will connect the film industry with the tourism industry; Fitur Sports will show how sports tourism is a driver of sustainable tourism.
More than 250,000 visitors
Fitur 2025 hopes to repeat or even surpass last year’s influx of 250,000 visitors, including professionals, which this year would be more than 150,000, and the general public.
The president of the Executive Committee of the Madrid Fair Institute (Ifema), José Vicente de los Mozos, highlighted that it is the fair in the world that brings together the most professionals.
He announced that, given the growth of Fitur year after year, the next edition could expand the space it occupies from the current nine pavilions to ten at the fairgrounds in the capital of Spain. This large flow of participants and attendees is estimated to have an economic impact on Madrid of 445 million euros of income (454 million dollars), with a positive effect on sectors such as mobility, hospitality, culture and leisure.
