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April 22, 2025
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Fitcuba 2025 will bet on the diversification of markets in search of reusimating tourism on the island

Cuba received 2.2 million international visitors in 2024, the worst rate in 17 years without counting the Covid

The Fitcuba 2025 International Fairwhich will be held from April 30 to May 3 in the Morro-Cabaña Historical Park of Havana, aims to be a “strategic platform” to revive the Cuban tourism In the midst of an economic scenario of full crisis.

This was stated by the Minister of Tourism of Cuba, Juan Carlos García Grandawho highlighted the relevance of the event as a “very timely commercial action, when you have to work” to position the country as a competitive and attractive destination.

In this edition, China will be the guest of honor, in a gesture that seeks to strengthen the opportunities of the Asian market, He said the Cuban news agency.

“China is a distant market, but with a lot of potential for Cuba and even for the countries of the area, therefore, we will have a whole inauguration based on entertaining that country, the clients of that nation, its airlines, and its tour operators,” said the minister in statements to the press.

The event will be Dedicated to Cuban traditionswith emphasis on the cultural, patrimonial, natural and historical values ​​of the island as a tourist destination.

It will also seek to strengthen Links with key markets such as Canada – the main issuer of tourists to Cuba – and Latin Americaregion considered strategic due to its geographical proximity and diversity of connections.

Among the participants are main hotel chains that operate on the island, such as Meliá, Iberostar and Blue Diamond.

Fitcuba 2025 and the economic crisis

The fair will serve to plan offers for the summer season and, especially, for winter 2025-2026.

One of the novelties of this edition will be the realization of the first Summit of Tourism Ministers of the countries that make up the Bolivarian alternative for the peoples of America (ALBA).

The meeting seeks foster joint tourism promotion under the concept of multidestine.

New air route connects Portugal with tourist destinations in Cuba downtown

In the fairgrounds there will be a space dedicated exclusively to the countries of ALBA, where offers will be presented and joint strategies will be discussed.

With this edition of Fitcubathe Ministry of Tourism aspires to reinforce alliances and draw new routes for the development of the sector.

The event is held in an increasingly competitive global context and in which Cuba is inserted with a decrease in the arrival of foreigners.

According to the most recent data of the National Office of Statistics and Information (ONEI), Between January and February, 374 267 international visitors were registered, which means 30 % less than in the same period last year.

The country has the prognosis of closing the year with a modest figure of 2.6 million visitors, something that does not come to the arrival levels reached before the pandemic.

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