FitCuba 2023 International Tourism Fair Concludes in Havana

The 41 International Tourism Fair FitCuba 2023 officially concluded this Thursday in Havana, after several days of activities.

During the closing ceremony, the Cuban head of the sector, Juan Carlos García Granda, reported that more than 1,600 delegates from 41 countries participated in the meeting, including representatives of 51 airlines, as reported the agency Latin Press (PL).

The minister considered the fair, which was dedicated to culture and heritage, “successful” “due to the results achieved in these days of rapprochement and negotiations”, reports the official media, which does not specify data on possible businesses and investments agreed during the event.

He pointed out that FitCuba, whose main headquarters was the historic La Cabaña fortress, “allowed us to show the potential of Cuban tourism and its heritage, historical and hospitality resources,” the office adds.

In addition, García Granda highlighted that the fair, during which Cuba arrived to million visitors in the year, “revealed the air and maritime infrastructure and renovated hotel facilities” on the island, especially in the Cuban capital, and confirmed the “gradual recovery” of the sector and that the country continues to be “an attractive destination.”

Similarly, he announced that the next edition, to be held in 2024, will be dedicated to Latin America and the Caribbean, a market that Cuban tourism is trying to promote, and will take place in the Jardines del Rey tourist pole, on the northern keys of the center of the island.

He also highlighted the fact that the event, which will now continue with specialized tours of various tourist destinations in the country, was held alongside other important events such as the Heritage and Culture Congress, and the meeting of the Group’s Ministers of Culture and Tourism. of the 77 plus China.

Minister: “The recovery of Cuban tourism has been difficult”

At the closing ceremony, held in the El Laguito protocol room, various gastronomy and cocktail prizes were awarded, as well as to the best stands of the fair.

Cuba received around 1.6 million international travelers in 2022, below the official forecasts that initially predicted the arrival of around 2.5 million. For this year, the goal of receiving 3.5 million has been proposed, a difficult figure to achieve in the opinion of specialists.

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