On Wednesday, May 17, the FIFA World Cup trophy, the most recognized and coveted sporting asset on the planet, became the great protagonist of the official brand of the 2026 edition. For the first time ever, an image of the trophy is displayed alongside the competition year in an innovative design that will anchor the FIFA World Cup emblem for 2026 and beyond. The image with the trophy and the year allows customize the brand to reflect the unique character of each venue, at the same time that it generates a recognizable structure at present and in the future.
The official brand of the 2026 FIFA World Cup in Los Angeles (USA) has been presented in an act that has brought together representatives of FIFA and the host countries, Canada, USA and Mexico, as well as football legends and special guests, to celebrate the first step on the exciting path that leads to the greatest sports competition in history. Those attending the emblematic Griffith Observatory have witnessed a historic sporting event: the presentation of the emblem by FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup champion with Brazil.
The act has also served to publicize the SOMOS 26 campaign, which encourages people, municipalities and communities to actively participate in the presentation of the official brand of the FIFA World Cup. The campaign includes portraits and images of significant locations from this World Cup, capturing the essence of what awaits fans in 2026. and invite the world to be part of it.
“WE ARE 26 is the watchword”, declared Gianni Infantino, FIFA President. “This is the moment when three countries and an entire continent proclaim with one voice: we come together with one voice to welcome the planet and host the biggest, most spectacular and inclusive FIFA World Cup of all time. The competition will give the host countries and participating teams the chance to make history. In this sense, this unique brand represents an important step on the way to 2026.”
»Within a few hours, 16 fantastic venues will bring even more color and excitement, with the presentation of the different brands that FIFA has created”, added the FIFA President. “Exclusive to each city, these hallmarks capture the great places and people that will offer fans an experience like no other in 2026. As we celebrate this unveiling tonight in Los Angeles, an entire continent is celebrating the entire world will meet in North America in three years for the greatest show on the planet.
The visitors also participated in a round of questions led by Alexi Lalas, a sports commentator for Fox Sports and a player at the 1994 FIFA World Cup™ held in the United States, and Ana Jurka, a journalist for Telemundo, along with the invaluable company of three FIFA Legends from the host countries: Carli Lloyd, Craig Forrest, and Jorge Campos. Finally, a drone show over the Hollywood Hills rounded off the evening.
The celebration was broadcast on FIFAWorldCup.com, so that fans from all over the planet could participate in the presentation of the brand and be excited about the arrival of the competition.
“The 2026 FIFA World Cup will be a great football party and will take the beautiful game to the top in the CONCACAF area and throughout the world,” said Victor Montagliani, FIFA Vice President and President of CONCACAF. This competition, in which 104 games will be played in 16 cities in Canada, Mexico and the United States, offers an excellent opportunity to interact with more people and attract new fans to soccer. The presentation of this innovative brand and the inclusive campaign “WE ARE 26” represent an important step on the road to this incredible edition. It will be a pleasure to continue working with the host cities, the FIFA team and the important stakeholders who will organize the largest, most inclusive and most diverse World Cup in history”.
To follow the launch of the 16 host cities in Canada, Mexico and the United States on Thursday 18 May, visit FIFAWorldCup.com. Fans are encouraged to follow the performance on social media to use the hashtags #FIFAWorldCup and #WeAre26, and share their enthusiasm for the competition.
The next edition of the FIFA World Cup will be held in June and July 2026, with champions to be crowned on Sunday 19 July 2026. The four-team group stage will continue ahead of an extended knockout phase in which the world’s 32 best national teams will battle it out for the king game’s top award. Conmebol will be the first confederation to start the road to 2026, as reigning champions Argentina and the other South American teams will begin their qualifying phase in September 2023.
