The feast of the Virgen de la Candelaria 2025 will generate an economic impact close to 95 million soles, benefiting various sectors, among which are lodging, transport, food, clothing of costumes and crafts, among others; Ratifying this celebration as a significant engine for the regional economy, the Ministry of Foreign Trade and Tourism (Mincetur) reported.
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It is also estimated that this year, The feast of the Virgen de la Candelaria 2025, one of Peru’s most emblematic celebrations, will attract approximately 87,000 visitors, both national and foreign.
According to the General Directorate of Research and Studies on Tourism and Crafts of the Vice Ministry of Tourism, it is noted that Approximately 85% of visitors will be of national origin, mainly from Lima, Cusco and Arequipa.
In addition, the remaining 15% are expected to correspond to international tourists, attracted by the cultural wealth and the patrimonial value of this celebration, recognized as Intangible Cultural Heritage of Humanity by UNESCO. This growing interest in the holiday encourages the development of activities such as the acquisition of tourist packages, consumption in restaurants and the purchase of typical products.
According to the study carried out, it is observed that the occupation during the central dates of the celebration (February 9, 10 and 11) will reach approximately 81%, which represents a remarkable increase compared to 30% registered before the start of the holiday.
This increase in demand is also reflected in accommodation prices: 72% of lodgings increased their rates by up to 50%, while around 15% have doubled their costs. This situation shows the relevance of the holiday in the revitalization of the local economy, which covers not only lodging services, but also gastronomy, transport and commerce.
Another important factor is the participation of dancers and musicians, who make significant investments in the preparation of costumes, masks and other accessories for their presentations, which generates a positive impact on local trade and cultural industries in the region.
In addition, the increase in visitors favors the promotion of tourist circuits, such as visits to the Lake Titicaca, the floating islands of the Uros, Taquile and Amantaní, as well as the acquisition of crafts that reflect the cultural identity of Puno.
Virgen de la Candelaria in France
It should be remembered that on January 14, since the community of Llachón, Capachica district, in Puno; The Minister of Foreign Trade and Tourism, Desilú León, announced that the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) will take the feast of the Virgen de la Candelaria to the International & French Travel Market (IFTM) Top Resa, one of the main fairs of the world travel industry, which will be held from September 23 to 25 in the city of Paris, in France.
The presence in this fair of world importance will allow internationalizing this important holiday and publicizing the country’s cultural wealth and attracting more French tourists.
The feast of the Virgen de la Candelaria has become a national and international reference thanks to its ancestral and artistic wealth. Tourist authorities and operators continue to adopt promotion and coordination measures to guarantee the satisfactory experience of visitors, while seeking to ensure sustainable development of the local economy.
