September 18, 2024, 11:12 AM
September 18, 2024, 11:12 AM
Fanny Jimenez Torrez She is a businesswoman from Santa Cruz who always knew that, in order to achieve commercial success for her designer jewelry business, she would have to conquer the digital age, today’s market.
“To stay current and respond to the demands of a globalized world using metrics and big data, which helps us identify the weaknesses and strengths of new startups. This way, we can recognize changes in the market at a local and international level to manage the keys to success.”
A 100% Bolivian product
Each jewel is a perfect balance between art and elegance, being the first jewelry store in Bolivia specialized in giving added value to the bolivianite stone, unique in the world for the natural fusion of citrine with amethyst.
“We express ourselves with what we know how to do, designer jewelry with the Andrea brandwhich will go down in history. Thanks to the creativity and skill of our goldsmiths, we identify with the art, culture and historical changes of Santa Cruz in its demands and civic struggles. The jewels tell stories and endure over time,” says Fanny Jiménez, full of faith, talking about what she has been able to do for 40 years.
Jewels with history and faith in God
Among the pieces created by the Andrea brand we highlight the Latin Cross, in its baroque style with a little Bolivian in the center, “It was a beautiful jewel that we gave to Pope Francis during his visit to Bolivia, and which is now in the Vatican Museum.
The icon of religious missions
In the 16th and 17th centuries, made of precious stones and the face of the angel with Chiquitano features, we also “delivered it at the launch of the Jesuit Churches as a tourist destination in the presence of more than 1,000 journalists from around the world.” On the occasion of the historic meeting of the G77 + China in 2014which is the largest conglomerate of developing countries, in the framework of its 50 years of existence, “we made a symbol with the map of Bolivia and a little Bolivian in the center that meant the heart of America. It was a gift from the Bolivian government to ambassadors and presidents of several countries.”
Remember the distinction The Patujú symbolizing the courage of the Tipnis leaders in defending their biodiversity, which was awarded by Dr. Herland Vaca Diez Busch in his management as president of the Pro Santa Cruz Committee.
Another delivery of jewels with history was the Bicentennial Medal of the 200 years of the Independence of Santa Cruz.
The medal is inspired by Herminio Pedraza’s mural entitled ‘Breaking the Chains of Centralism’.
Presented the jewelry collection Bolivia Said No, on the occasion of the historic referendum of February 21 (21F) 2016, when Bolivians rejected a new presidential candidacy by former President Evo Morales. The Cross of faith, was not with weapons, it was with faithhe points out among his jewels with history, “as a reminder of the monumental fraud against the sovereign vote, in 2019, was when the governor of Santa Cruz led this protest in unity with the Bolivian people and the Armed Forces, all united in defense of democracy.”
Pioneer in online sales from the Google search engine
Joyería Andrea entered the digital era in 2011. She recalls, very simply, that everything can be done with faith and hope for growth, “it was a successful bet, the great leap into the modern world of doing business using electronic tools on its different platforms.”
This is how he explains that he has a Virtual Jewelry store all over the world 24 hours a day, 365 days a year, “all thanks to the support of Google, which gave us the title of online pioneer for our track record among e-commerce offerings. We started on May 4, 2011, and since then we have been ranked first in the most important search engine in the world, Google.”
He says that he continues to move forward and change his site a dozen times. Web: www.bolivianite.com in accordance with technological advances, to the point of completely innovating according to trends and requirements. Among its most far-reaching offers, it tells its clients that “we make jewelry to order, granting a quality certificate for each delivery.”
Bolivian Amazon, a source of inspiration
She talks about the new Biodiversity Collection, which is based on ecological thinking. “We designed these jewels to raise awareness about the environment, because without this ecological thought we end up destroying our Amazon. This whole way of life is so important for future generations and Joyería Andrea wants to contribute to this cause on its 40th anniversary.”
With her visionary vision she reveals that there is much to do, and notes: “We are going for more growth of Joyería Andrea, always grateful to my clients, the reason for this business, thank you for their loyalty and preference; very recognized for the support of the press and its coverage, only in this way was it possible to position the Andrea brand. I sincerely thank the newspaper El Deber and the Para Ellas supplement for the support of so many years. With the hand of God everything has been possible, success is walking with God.
