The marketing strategy was inspired by the controversy that President Petro unleashed with his statements.
News Colombia.
The recognized fast food chain Burger King He surprised his clients in Colombia with an unusual and very striking promotion: during this week he will be offering a 2 × 1 in hamburgers For all people called Brayan or any of their variants. This marketing strategy, which mixes humor, identity and taste, has generated a stir in social networks for its irreverent and creative tone.
According to the information shared in social networks and local media, the promotion will be in force from September 17 to 21, 2025. Those who wish to access the benefit must present an identity document that certifies that their name is Brayan, Bryan, Brian, Braian, Bryant or any other variant accepted by the brand. In doing so, they will receive two hamburgers for the price of one: $ 29,900 Colombian pesos.
The campaign is part of a marketing strategy aimed at the young public, taking advantage of the controversy that has caused the statements of the president of Colombia Gustavo Petro by pointing out that “in every popular neighborhood of Colombia there is a Brayan that takes women, leaves them pregnant and thrown.”
The controversial phrase of the national president caused the reaction of a group of young people called Brayan demanding respect for the use of his name for funny comments.
In networks, this name has been the subject of memes, stereotypes and even social studies. Burger King takes it with humor and seeks to resignify it as a symbol of pride and good flavor.
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