The 2025 Expocruz was again the scene of innovation, strategic alliances and great recognitions. One of the most outstanding moments was to obtain the golden palm tree to business reinvestment by El Dute, a prize that was consolidated thanks to its stand of stand and the alliance with Faboce, a leading company in the national and international ceramic market.
With 33 years of experience, Faboce has been an engine of development in Bolivia, combining innovation, sustainability and a constant reinvestment model. Roger Peñaranda, commercial manager of the company, highlighted the company’s route since 1992, when they produced just 15,000 square meters of ceramics per month, until today, when they exceed one million square meters per month, with exports to seven countries. “This exponential leap we owe it to the confidence of our clients and the commitment of our professionals. Faboce is today a company recognized for its quality worldwide,” he said.
The company is a pioneer in the latest porcelain technology, comparable only with reference plants in Italy and Spain. This innovation was reflected in the El Dute stand, where the floor, designed with Faboce ceramics, contributed a touch of elegance and modernity that was key to obtaining the award.
The alliance, beyond the aesthetic, symbolizes the convergence of two institutions committed to reinvention and sustainable growth. For Peñaranda, mutual trust was decisive: “This union allowed us to celebrate together. It has been a success for both corporations and a sample of how design and quality can transform a space.”
Faboce’s reinvention capacity is also reflected in the launch of new collections, such as Costana, thought for exteriors and swimming pools, which expands the offer towards all segments and niches in the market. In addition, the company has innovated in solutions with social impact, such as its biotec line, developed in full pandemic. This porcelain incorporates silver nanoparticles that inhibit bacteria and fungi by up to 99%, a product that today is applied in homes, hospitals, colleges and spaces of high concurrence.
“Biotect is an example of how innovation responds to real needs. We live daily with viruses and bacteria, and this product protects 24/7 without external agents,” said Jhony Helmig, regional deputy manager of Faboce, who also highlighted the pride of sharing the stage with a brand like duty.
Faboce’s growth strategy includes a solid distribution network with 19 own points at national level and more than 450 direct customers, between distributors and hardware stores. Only in Santa Cruz they have six agencies, consolidating themselves as a key actor in large iconic works in the city and as the first option of thousands of Bolivian families.
Part of its success lies in the constant search for global trends. Currently, its executives are in Cersaie International Hall of Ceramic Tiles and bathroed furniture, in Italy, the most important fair in the industry, with the aim of bringing the latest news in design and technology to the country. “The one who does not get on the train of innovation is left behind. We are committed to being up to the large international references so that each client has the best in their home or company,” Helmig concluded.
The golden palm tree to the business reinvestment delivered to the duty also becomes a shared recognition, which highlights the power of strategic alliances and reaffirms that, with quality, innovation and commitment, it is possible to continue transforming the way of doing business in Bolivia.
