Given the situation, small and medium-sized companies have been facing very changing and challenging scenarios. Therefore, it is important that the mypes and SMEs have a more active role, a business strategy plan, which also provides them with support towards financial stability in the short and medium term.
“According to estimates by the Lima Chamber of Commerce (CCL), in previous years campaigns such as the school campaign have come to represent 30% of the annual sales of businesses dedicated to this sector; however, this year it could only represent 20%. For this reason, it is essential to focus on aspects such as finance to technological and organizational financing in order to take advantage of these aspects in the future”says José Barrios, Executive Vice President of the Continental University.
In this sense, the specialist shares four keys to help in the management and development of strategies and boost business growth:
- Know your target audience: It is necessary to investigate your public well, to know their habits, their way of expressing themselves, their needs, the social networks they use the most and what opinion they have of your brand. This analysis must be continuous because consumers vary, therefore, what you offer must evolve accordingly.
- Establish budgets and execute them: Having a control of the budgets, the variations and strengths of the company can be identified. It is essential to organize finances, setting aside expenses and preparing a weekly and monthly budget to distribute the company’s money.
- Diversify your marketing strategy: It is advisable to have different tools within the budget, as well as digital marketing platforms with traditional marketing techniques for greater reach. Promoting technological innovation could add value to the product or service you offer.
- Consider the key dates: Christmas, year-end parties and holidays are dates that can be excellent ideas to grow your business. Consider those days as opportunities to organize special sales, promotions, contests or launch new products.
Being an entrepreneur involves a great challenge and, even more so, if the current political crisis makes the challenge more difficult. Therefore, United Mypes of Peru and Continental University this March 16 and 17 will organize the “First National Congress of Regional Mypes” where they will bring together leaders and businessmen of micro and small companies from the country’s regions, with the aim of promoting an active and determined role for the implementation of solutions to the problems that afflict the sector. Free registration is through links or WhatsApp 953699690, it will take place in the university auditorium at Jr. Junín 355, Miraflores.
