Currently, there is a growing competitiveness among businesses, which is why entrepreneurs must take advantage of new technologies and digital tools in order to increase their sales.
In this sense, Gustavo Mendoza, digital specialist at Pavco Wavin, offered five tips for small and medium-sized entrepreneurs to boost their business immediately and effectively, to be able to answer queries, send budgets and schedule appointments.
1. Create or optimize your user profile on Facebook
The first thing the specialist recommends is to open an account on this social network. You must choose it, but we tell you that approximately 24.80 million people in the country use Facebook, making it an ideal platform to reach potential customers.
In addition, more and more people are turning to this platform to make purchases or hire services. In case your business consists of offering a personal service, such as plumbing or gardening, it is recommended to use your real name and not a pseudonym, this will give the user greater confidence when establishing contact with you.
Likewise, a well-taken and up-to-date profile photo can also help solidify your image.
2. Use WhatsApp
The most widely used messaging application in the world should be within your options if you are looking for immediacy with your clients. Above all because, according to Meta, owner of WhatsApp, 85% of Peruvians have the app installed on their phones.
3. Generate content that brings customers closer
The expert recommends adding audiovisual material (photos and videos) of the work done. This resource will show that you have experience. You can use generic images, but the ideal is that your client knows you doing your work, it will generate confidence and it is your best strategy to differentiate yourself from the rest. If you are looking for recommendations, there is no better way for your customers to endorse what you do.
4. Make a simple catalog
One way to save time and speed up procedures is by making a simple catalog of products, where the services offered and the costs are exposed. This ensures that the people who contact you agree with the rate. These materials are easy to spread, either by Whatsapp or another social network.
Today there are many free digital tools that can help you with this. You don’t need to be a design expert. Likewise, you can review the option to create a QR code, today this resource is widely used and the vast majority of mobile devices today have a fast reading application.
5. Implement digital wallets
With the pandemic, the use of digital wallets became widespread. It is essential for businesses to implement digital payment channels. Applications like Plin or Yape will allow customers and businesses a simpler transaction.
