Entrepreneurs: Discover which social network your business needs

One of the key points within the strategy of an enterprise are the social networks. Beyond publishing content, the choice of the appropriate social network for the content must be taken into consideration. entrepreneurshipTherefore, results can only be viewed when the appropriate platform is chosen and valuable information is shared.

According to a survey by the Asociación Escucha al Perú, it revealed that since 2020, 34% of Peruvians started a new venture and that 21% of them included the use of social networks such as Facebook, WhatsApp or web pages.

“The growth of a brand in social networks does not only fall on the frequency of publications or their formats, for this it must start with a correct choice of digital channels that a business requires. After an analysis, it will be possible to determine if you need one or more” comments Yarexi Álvarez, CEO of Mina Content Agency.

But, what is the most appropriate social network to publicize a business?

In this line, the specialist shares five questions that entrepreneurs should ask themselves, the answers to these will help them choose their channels appropriately.

LOOK: World Social Media Day: What are the networks that can help you the most in your business?

• What social networks are customers on? The starting point begins by asking yourself what social networks your customers are on. This point is key because it is about your target audience that you want to reach. Although a user spends a large part of his time on various social networks, there must be one that he prioritizes. This is where you should put your best effort.
• Do they align with my business goals? Along with being clear about what audience you are targeting, you must consider the objective of your business. To do this, it is recommended to make a simple document with those goals that your business seeks, these could include positioning in the market, generating sales, establishing relationships with other businesses, etc. Once you have the list, you will be able to match with the social networks that you have in mind and thus you will be able to know which one suits what you need.
• What are the costs per social network? It should be remembered that social networks are not free since it takes time, money and tools to generate content. If you choose to work on it permanently, you should consider the expenses involved, either through an agency or a freelance.

• Who is my competition? There is nothing wrong with identifying the competition, on the contrary, it will help you see opportunities for differentiation. In this way, you will be one step ahead of the others. Analyze your competitors regarding what they have been doing and thus you will see the results obtained from the point of view of the public. This way you will know what worked and what didn’t, and you can improve it to get results.
• What are the main social networks for companies?: There are currently an infinity of social networks, however, the following classification could be of help. There are those generalist or horizontal ones, such as Facebook and Twitter, which seek interaction between people and brands. On the other hand, there are specialized ones that allow a selection of the public with whom we want to interact, such as Linkedin, while thematic ones are those that have content focused on the same format, such as YouTube or Spotify.

With the aim of providing more tools to boost business, Mina Content Agency has created an interactive test that will help entrepreneurs find out which networks are suitable for their businesses. To learn more about this free evaluation, click here.

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