The actual political crisis and social has generated a loss of S/ 2,900 million soles between December 8 and January 30 and a daily loss of up to S/ 125 million soles. In this context, 690 thousand SMEs with an average of 3 to 5 workers, would be affected.
In our country, micro and small companies (mypes) represent around 99% of the productive units and generate more than two thirds of the total national employment (70%). Within them, the use of social networks such as WhatsApp, Facebook, Instagram, Tik Tok and Google is important for their growth as long as they are used efficiently and strategically.
LOOK: SMEs: Three trends in digital transformation that will mark 2023
However, for mypes, this crisis could be less harsh if digital marketing tools are strategically developed.
For Robert Fernando Castro, CEO of the Publicarte marketing agency, for example, clicking the “promote” button under the publication represents a very serious mistake that can cause negative results and loss of money.
Another very important recommendation mentioned by the specialist is to carry out the “segmentation” properly and strategically. Therefore, it is vital to know and identify our target audience very well.
In addition, Castro emphasizes that the use of “real” databases guarantees the quality of the lead (potential client), since the conversion funnel tends to be shorter and therefore sales take less time to materialize.
These are some of the recommendations given by the expert who is also organizing a free talk for all entrepreneurs who are interested in learning how to optimize their businesses through the use of social networks.
The appointment is this Wednesday, February 8 at 07:00 pm You can register at THIS LINK.
