MIAMI, United States. – The Spanish company Enjoy Travel Group announced its plans to take Russian tourists from Cuba to Mexico. According to the Association of Tour Operators of Russia (ATOR)Since 2024, this company has been offering services that allow you to “combine the original Cuba and mysterious Mexico in a single trip.”
At a webinar for tourism professionals on Thursday, Enjoy Travel Group will present its agreement with Mexican hotel chain RCD Hotels to manage the transfer and accommodation of Russian tourists. The facilities offered include well-known hotels such as Hard Rock, UNICO 2087, Nobu, Residence Inn and AVA Resort Cancun, ATOR reported.
In addition, the Spanish company, which has its headquarters in Barcelona, has charter flights that connect Madrid with Havana and offers tickets to other Caribbean destinations, such as Santo Domingo and Punta Cana in the Dominican Republic. It also has its own flights from the island to the Mexican cities of Cancun and Merida, according to ATOR.
According to the information availablethe CEO of Enjoy Travel Group is Yuniel Mesa, son of René Mesa Villafaña, current Minister of Construction of Cuba, and grandson of the commander of the Revolution Guillermo Garcia Frias.
The Spanish company has been closely linked to the promotion of tourism on the Island and has organized trips for influencers and celebrities in order to revitalize the Cuban tourism market.
In July 2023, Luis Jiménez, commercial vice president of Enjoy Travel Group, revealed that several of the influencers Spain’s most popular tourists had landed in Cuba for a week-long promotional visit.
According to Jimenez’s statements to the state agency Prensa Latinathe influencers They arrived on the Island as part of a Fam Trip (familiarization program).
According to Enjoy Travel, the trip and the program in Cuba of the influencers It was a new approach to promoting the island as a tourist destination. Jimenez added that it was a strategy aimed at “reengineering its products, new experiences and unique adventures” in order to promote Cuba as a destination for art, culture and heritage.
The island’s regime often takes advantage of the popularity of youtubers and influencers foreigners to improve the country’s image and attract tourists, while the Cuban population suffers the worst economic crisis in decades, the largest migratory exodus in half a century and growing insecurity.
Paradoxically, while the Government benefits from the fame of these “celebrities”, influencers and youtubers locals have been criminalized and sentenced to prison terms.
