Washington, (EFE).- Elon Musk on Tuesday encouraged automakers to return to Twitter in a fresh sign that the refusal of some companies to advertise on the social network is hurting their economic viability.
Musk stated in a tweet that “companies in general are missing out on the incredible opportunity Twitter provides to reach customers.”
The message from the owner of Twitter is a response to another tweet that includes the viewing figures of the publications of automobile manufacturers on the social network.
According to these data, in the last 30 days Tesla’s tweets had 275.6 million views, while those of Dodge, one of the General Motors (GM) brands, amounted to 1.74 million. Ford got 930,000 views, Jeep 840,000, Honda 390,000, Chrysler 230,000, Kia 170,000 and Volkswagen 50,000.
In November 2022, shortly after Musk acquired Twitter for $44 billion, General Motors announced the suspension of its advertising activities on the social network, although it also indicated that it would continue to use it to communicate with its customers.
GM sources then expressed concern to Efe that confidential information and data related to GM’s advertising activities on Twitter could be at risk now that the platform is under the control of Musk, who is the CEO of rival Tesla.
Other companies like Ford and Jeep also made the same move, compounding Twitter’s declining ad revenue.
As recently reported by “The Wall Street Journal”, to encourage the return of advertising Twitter is offering $250,000 in advertising to companies that spend another $250,000 on the same concept in the coming weeks.
The same newspaper pointed out that Musk’s campaign for the return of advertisers on Twitter was not working.
