the billionaire Elon Musk said in a tweet on Monday that Manzana He generally stopped advertising on Twitter.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk)
November 28, 2022
Apple and Twitter did not immediately respond to requests for comment.
In early November, Musk said Twitter had experienced a “massive” drop in revenue and blamed activist groups for putting pressure on advertisers.
Several companies, including General Mills and luxury car maker Audi of America, have stopped advertising on Twitter since Musk completed his purchase, while General Motors said it had temporarily halted paid advertising on the social media platform.
Apple is estimated to have spent $131,600 on Twitter ads between November 10 and 16, up from $220,800 between October 16 and 22, the week before Musk closed on the Twitter acquisition, according to the news company. Pathmatics ad measurement.