The best -selling products categories in Mercado Libre during 2024 were: 44%auto parts, 21%industry and 20%electronic consumables. While auto parts, home and electronic consumables lead sales, other categories such as sports and health are on the rise
He e-commerce In Venezuela, it experiences significant growth, according to the leading platforms of the sector, in them consumers find a wide variety of products. In the last year the health niche and sports gained more popularity with a growth of 38%.
The best -selling products categories in Mercado Libre during 2024 were: 44%auto parts, 21%industry and 20%electronic consumables. While auto parts, home and electronic consumables lead sales, other categories are on the rise.
Sports and health products shot in popularity in 2024, with an estimated increase of 38% in demand. Very closely he followed the category of clothing, aesthetics and beauty, which grew approximately 29%.
“Although they are not the categories most selling currently, these data show a trend of growing purchase of these products and an attractive business opportunity,” explains Mercado Libre in a press release.
The best -selling items in 2024 were photographic paper, paper beings and television bases. While Tecno Spark phones, iPhones and Redmi Note were the most wanted products.
*Also read: January Family Food Basket estimated by CENDAS-FVM increased by 4% bolivars
According to the electronic commerce company, active users show frequent purchase behavior, with an average of more than two monthly purchases per person. “This boom in online purchases not only reflects a trend of growing purchase of Venezuelans, but also an answer to the need to access quality products from the comfort of their homes.”
The growth of e-commerce Venezuelan was also promoted by strategic benefits offered to consumers. For example, the platform recorded that in 2024 the vendors who offered discounts generated 30% more purchases compared to those who did not and those who offered free shipments generated 35% more purchases than the vendors who did not offer said option .
According to the Focuseconomics Consensus Forecast Latinfocus report of February this year, private consumption in Venezuela could grow this year 3%, a lower projection than that reached in 2024, when it was 4.5%.
*Journalism in Venezuela is exercised in a hostile environment for the press with dozens of legal instruments arranged for the punishment of the word, especially the laws “against hatred”, “against fascism” and “against blockade.” This content is being published taking into account the threats and limits that, consequently, have been imposed on the dissemination of information from within the country.
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