Electronic commerce in Argentina invoiced more than one and a half billion pesos last year, which represented an increase of 68% compared to 2020, according to a study by the consulting firm Kantar, released by the Argentine Chamber of Electronic Commerce ( CACE).
Within this framework, in 2021 more than 600,000 people made their first online purchase.
“Basically, the report provides clarity regarding the post-pandemic scenario,” said the head of the CACE, Alberto Calvo, in dialogue with Télam.
The manager highlighted the expansion of the electronic consumer base, with more than 600,000 people who made their first online purchase last year.
He also pondered that the “customary purchase was maintained” in consumers who already know the modality, even with the elimination of restrictions on movement and the lifting of preventive social isolation that were ordered last year.
In this regard, Calvo stressed that “the year after the pandemic, people tell you that they bought fewer clothes or less food online, but went out to eat, went to the movies, or to the mall. It returned to a certain normality.”
“The important thing is that the base is broadened and the level of satisfaction is maintained very high, at 99%, and given a good shopping experience, ecommerce generates a lot of loyalty to a brand, a site or the channel itself,” he added. the manager.
Regarding the creation of employment in this activity, Calvo indicated that “6 out of 10 companies incorporated personnel for the e-commerce channel.”
Calvo also pointed out as an indicator of the growth of the sector that “in 2021, 35% of the companies opened or made available warehouses and the logistics sector for the digital channel. In other words, there was and is investment in human capital and infrastructure.”
The report indicated that electronic commerce invoiced $1,520,000,000,000 in Argentina during the past year, which corresponds to 196 million purchase orders, 20% more than in 2020, with an average ticket that was 41% higher than that of the last year.
In total, 381 million products were sold, 52% more than in 2020, and the sectors that drove sales the most last year were Food and Beverages, Cosmetics and Perfumery, Non-sportswear and Tickets and Tourism.
For Calvo, there are indicators that show a degree of maturity in electronic commerce in Argentina, such as “6 out of 10 companies that have physical (local to the street) and digital sales channels, already say that the digital channel represents more than 10% of sales.”
“35% of companies already have more than 20%” of their sales generated by the digital channel and “that gives a level of maturity,” Calvo assured.
Finally, the report reflected that the items “Sportswear, non-sportswear and food and beverages continue to make up the TOP3 of the most popular categories”, in fourth place was audiovisual content and software, and in fifth place tickets to shows that climbed 17 positions in 2021.
