October 11, 2024, 11:20 AM
October 11, 2024, 11:20 AM
The Colombian singer-songwriter Ela Taubert joins this year as a penny volunteer and main guest artist at the Centamaratón 2024 “Together we give them a future”, organized by the Santa Cruz Mercantile Foundation – “You Can Believe”, which is the social arm of the BMSC.
Ela Taubert is a young 24-year-old artist who uses music as a vehicle to send a message of self-love, empowerment and hope, in her emotional lyrics and pop, pop rock and ballad melodies.
Ela has surpassed two million monthly listeners on Spotify and more than 60 million combined streams. She has been nominated for the Nuestra Tierra Awards for Best Female Pop Artist and Best Pop Song for “Como es que tú?” and has recently received his first nomination for the Latin Grammys in the category of “Best New Artist”.
How did the inspiration for these songs come about?
So far all my songs have come from my own stories and experiences. For me, music has been my refuge, a form of relief. This process has been very special because I write from a healthier place, about things that happened a long time ago. Each song reflects a little bit of me.
Speaking of yourself, you mention two facets: “the pink Ela” and “the blue Ela”, what do they mean?
I have always been a visual person. There was a time in my life when I saw everything blue, a more vulnerable and introspective time. Then came the stage in which I became empowered and began to see things in pink, with more self-love. I understood that both facets coexist: the rude and the introspective. I incorporated these colors into both my songs and the visual aesthetic of my project.
Butterflies are a recurring symbol in your aesthetic, what do they represent for you?
Butterflies have always been part of my life. In Colombia, my country, it is the country of butterflies. Since I was little, they fascinated me, and over time they became a kind of sign for me. I see them as a faithful company and as a symbol of my personal and artistic evolution.
Talking about your career, you had a great moment with the song “Grow” in 2022, how has the evolution been since then?
“Grow” It was a before and after in my life. It helped me get through a difficult time, but it also taught me that those moments of vulnerability bring out the best in you. It has been a very nice path and has allowed me to connect more with my audience, which has been growing over time.
What projects are coming in the future?
My community is my refuge, they will always be present. I am very excited to be in Bolivia for the first time and meet my fans in person. Also, in November I will be at the Latin Grammys, which makes me very excited. I hope to surprise you with new projects soon!
We are waiting for you at the Centamaratón to continue supporting us to truly continue creating a better future.
The singer will perform at the closing of the great solidarity party that is the Centamaratón, in the cities of Santa Cruz and La Paz, where the Chilean artist Alberto Plaza and the national artists Mayra Gonzáles, Andrés Barba and Santiago will also be present supporting this cause. Molina, who are also the authors of the official song of the Centamaratón.
At the event in Santa Cruz, which will be this Friday, October 11, at Las Brisas Centro Comercial, Las Majas, Gerónimo Sims and the Barbery Brothers will also be present; while, at the event in the city of La Paz, which will be on Saturday, October 12 at the BMSC central office in Calacoto, in addition to Ela Taubert, artists such as Niam, Gaby Ferreira, Vero Pérez, Jimmy James and PK2.
The total amount raised will help increase the reach of the Santa Cruz Mercantile Foundation – “You Can Believe” programs with projects aimed at people in vulnerable situations. Since its creation in 2011, the Foundation has positively impacted the lives of more than 58,000 people throughout the country with its programs: Scholarships, Manitos, Entrenando Valores and Davosan, among others.
THE BMSC calls on the entire Bolivian population to join the Centamaratón 2024, also enjoying the talent of these great artists in a day full of love, art and solidarity. Thus, penny by penny, the BMSC continues to join forces to build a better and more prosperous future for all Bolivians.
