cho of every 10 micro, small and medium enterprises (MSMEs) in the Dominican Republic consider that the pandemic speed up your process digital transformation. In addition, six out of 10 consider that the streamlining of the operation or productivity is the main opportunity offered by the technology.
The data is contained in the study: “MSMEs in the Dominican Republic: digital acceleration and paradigm shift”, carried out by microsoftwhere it is also established that 63% adopted portable computing equipment in the pandemic.
The uniform investment in software for video calls, cloud storage and programs for remote collaboration is also highlighted.
The document presented by Alba Hermo, leader of Data & Intelligence at Edelma México, indicates that 78% of those surveyed stated that their company has accelerated the use of data for business intelligence, with micro-enterprises being the ones that have done so to a lesser degree. done with 69%.
Also, 87% of the MSMEs declared making decisions based on data, being 100% relevant in companies with the largest number of employees. Additionally, eight out of 10 companies implemented technologies and training for a data-driven culture.
“Clearly and forcefully, most of the MSMEs of the Dominican Republic declares that during the pandemic their companies have suffered, they have experienced a digital acceleration. 85% declare yes, compared to 15% who declare no. This figure increases slightly to a share of 90 and 95% as we increase the size of the companies”, said Hermo.
Digitization has changed training
Among the conclusions of the study, Hermo explained that the pandemic the format and content of training changed, especially in larger companies.
During this time, the study found, companies prioritized training in digital marketing skills and remote and collaborative work. In contrast, less than a third of companies implemented training in data-oriented culture or cybersecurity.
Recruitment has been more diverse
While two in 10 companies have not recruited new staff in the last year, another 43% have opted for face-to-face recruiting.
Hybrid recruiting is more prevalent in larger companies. In general, companies recognize the technology as a facilitator of the recruitment process and greater diversity in recruited talent, as well as workers living abroad.
The digital transformation accelerated and changed the paradigm of MSMEs
Most of the MSMEs considers that the pandemic speed up your process digital transformationhighlighting medium-sized companies as those that report a greater acceleration.
The most widely adopted technologies pandemic they have been portable computers, software for video calls, remote collaboration and cloud storage.
Plus MSMEs use data for business intelligence
An acceleration in the use of data for business intelligence was registered for most companies, emphasizing the trend in the case of larger companies. As a result, many of the companies make decisions based on data and implement technologies and training to this end.
microsoft Excel is by far the preferred tool for companies.
The pandemic had a positive impact on companies
Companies will continue to invest in technologies such as hardware and software, and digital marketing in the medium term, while the intention to invest in technologies such as CRM, artificial intelligence or data remains low.
Among other benefits, companies see in the technology a key ally for productivity, followed by the opening of new markets and customers and the incorporation of new products and services.
