“How sad… we got to the point where Ramo has a bad image and the group of children we support are left without a sponsorship opportunity,” the athlete wrote on his Twitter profile.
Sports News.
Mention Egan Bernal, is without a doubt to name one of the most important references in the history of national sport and world cycling. His triumphs, image, actions and opinions undoubtedly enjoy the support of many Colombians.
This Thursday, the Bogota man who has been recording the progress of his recovery after the serious accident he suffered at the beginning of the year, was active on social networks.
He spoke specifically on two issues.
First, he referred to the complaint he made about the truck that almost ran over his brother and then your disagreement about what has happened with the publicity of the popular ‘Egansito’; a subject unknown by many until now.
His “disagreement towards Ramo and his advertising: Egansito”
The winner of tours of France and the Giro d’Italia spoke on the subject through his Twitter account.
He did it around 5:17 in the afternoon and wrote a thread stating the following:
- «Through the following message, I want to express my disagreement towards Ramo and his advertising: “Egansito”. Although I understand it, and I am grateful as a tribute, it did not have my authorization or that of my team.
- “10 months ago, After the campaign aired, they contacted us to make up for their mistake.. We proposed their collaboration to a project of cyclists in training that is supported by us».
- “Taking into account its advertising, where ‘pride’ is expressed towards cycling, it seemed like a good way to support the sport. We try to reach an agreement but Ramo’s team still hasn’t answered, taking long and offering something, as if to get out of trouble. I feel disrespectful.”
- «I did not ask them for help for me, I did not seek to benefitI actually tried to avoid having to post. All I wanted was their support for a group of very talented athletes so that in the future we can have many “Egansitos”and that finally, with moral authority, they can take advantage of what they have harvested and not with opportunism».
Before concluding the publication, Egan Arley was emphatic in his position.
- “How sad… we got to the point where Bouquet is left with a bad image and the group of children we support are left without a sponsorship opportunity«, he pointed out.
in fact I tried to avoid having to post. The only thing I wanted was your support for a group of very talented athletes so that in the future we can have many “Egansitos”, and that finally, with moral authority, they can take advantage of what they have harvested and not with opportunism.
– Egan Arley Bernal (@Eganbernal) March 17, 2022
After Egan’s publication, no official statement has been made by the company.
‘Egansito’, Ramo’s tribute to Bernal
The advertising campaign It was born as a tribute to Egan Bernal after his victory in the Giro d’Italia.
Said new image, as Portafolio recalls, met last Sunday May 30.
At the time, the article details that it was not “a physical change in the packaging but a tribute on social networks.”
So were some of the official publications:
- A #CiclistaDeCorazón like you, Egan Bernal, will always fill us with pride!”
On twitter:
A #CyclistOfHeart like you @Eganbernal will always fill us with pride! ?? To celebrate your triumph and pay tribute to you, today we change our name and dress in pink. #girodeitalia2021 #EganBernal #Egan #Colombian pride pic.twitter.com/a4AldxZa7o
– Bouquet Products (@RamoColombia) May 30, 2021
