Effective financial and Cassinelli and ceramic hypermarket, brands of the Las Flores Ceramic Central Group, represented by Álvaro Ortiz Morales, announced an alliance that will allow offering accessible and personalized financing options for customers of all Cassinelli stores and ceramic hypermarket.
This alliance will allow the users of both retailers to acquire various products with greater ease and flexibility and contribute to the effective financial commitment to financial inclusion.
The strategy includes the presence of effective financial executives in the stores of both brands, which will allow a rapid and simple financing process, with average care times of 20 minutes. In addition, flexible payment conditions will be offered and adapted to the needs of the client, competitive rates and access to access to the “Effective Your Financial” app, designed to save, yapear and plinear as well as making payments with QR, in ecommerce and much more.
Carlos Salazar, media manager of payment and digital solutions, and Arturo Aruro Effective Commercial Manager, highlighted the importance of this collaboration: “This alliance reflects our commitment to Peruvian consumers who seek efficient and accessible credit solutions. We are excited to work with Cassinelli and ceramic hypermarket, brands that share our vision of offering quality products and with physical and digital -digital products.”
Both companies hope to boost purchases in the construction and remodeling sector, improving the quality of life of customers by facilitating access to durable consumer goods. Also, Effective Financial projects to achieve a 10% penetration in the market during the first year of the Alliance.
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