A marked progressive nature in science, technology, innovation, marketing and industrial property for producers characterized the theoretical event prior to the XXIII Expocam Fair, which will take place from 9 to 11 next, at the Fairgrounds of this city and will promote the exhibition of various products from five provinces.
About 55 actors of the Cuban economy attended the analysis, where state companies, Mipymes, self-employed workers (TCP) and local development projects, held an exchange with Camagüey directors and specialists in business management.
In statements to the press, Tania Rodríguez Mexidor, director of the Camagüey-Ciego de Ávila Territorial Delegation, of the Cuban Chamber of Commerce, described the meeting as very positive, especially thanks to the in-depth treatment of the mechanics in the export of goods and services, and international quality regulations.
The four conferences presented managed to establish a logical sequence in their development, which allowed organically delving into current issues such as marketing, the virtual market, work in social networks, brand positioning, and production chains.
Another core issue was the presentation by Yonier Leyva Rivero, director of the future flexible packaging factory in the demarcation, who addressed the investment process and the projected technology for this innovative proposal, whose target product will make it possible to reduce imports in the industries of the greatest of the Antilles.
As a result of the favorable outcome of the event, the Chamber of Commerce will coordinate a meeting with similar characteristics for the month of April, but this time focused on state MSMEs, as a strengthening valve of the socialist economy, predicted Rodríguez Mexidor.
The main commercial exchange in Camagüey, Expocam 2022, will have approximately 70 entities, from the host province, Las Tunas, Holguín, Ciego de Ávila and Cienfuegos, and will be aimed at establishing contracts, signing letters of intent and training human resources in proper business management.
