THE Secretariat of Social Communication of the Presidency of the Republic (Secom/PR) organized an event on Wednesday (16) in which the Brazil Communication Company (EBC) presented its work and expertise in communication integrated to the teams that form the Federal Government’s communication system (SICOM).
Entitled ‘Sicom connections – the transformation starts here’, the event was the first in a series held by Secom And it happened in the Annex of the Planalto Palace in Brasilia (DF).
THE ‘Sicom Connections’ is an initiative of Secom returns to continuing education, exchange of experiences and strengthening the strategic performance of public and governmental communication for government officials. THE EBC It was the institution that inaugurated the cycle of lectures.
“The beginning of this cycle with the participation of EBC It is a big milestone. THE EBC It makes communication reach the tip and can bring content to vehicles in the interior of the country, for example. It is a great spread of public communication and is very important in Brazilian communication as a whole, “said the secretary of institutional communication of Secom/PR, Paulo Brito.
Social media
THE EBC Superintendent of Digital Communication and Social Media, Nicole Brionestalked about the company strategy on digital platforms, highlighting the importance of quality public content on networks.
She presented data on reach and engagement, highlighting the need to adapt language to different audiences and formats.
“THE EBC It operates more than 30 profiles on social networks. We have a true online ecosystem and this capillarity is the basis of our strategy, “said Nicole Briones, pointing out that there are currently more than 10 million followers on EBC social networks, and 500 million views in the last quarter alone.
Cases of success of content that gained notoriety on the platforms and won the public were presented. One of them is the work done at Tiktok to engage the younger ones.
In the government arm, with the performance of profiles such as the Gov Canal, the live broadcasts of the acts of the President of the Republic stand outtutorials that explain how to access public policies and informative content that promote citizen engagement.
THE EBC and Finalist at the 3rd edition of the Media Gov Social Awardmain communication awards in social networks of the public sector. Organized by the Wegov platform, the award selects the main references in good practices in public communication.
Public journalism
THE Executive Journalism Manager at TV Brasil, Marcio Motta, shared public television television experiences and the challenges faced to ensure plural, balanced and social interest.
“Currently, there are about two hours a day of news on TV Brasil’s programming, including the chiefs Repórter Brasil Atero, Repórter Brasil and the bulletins that are produced throughout the day,” said Motta.
The importance of National Radio, Radio MEC and Agência Brasil It was mentioned, with numbers that demonstrate vehicle growth. In Brazil agencyfor example, there was a 20% growth in the number of users and 91 million views in 2024.
The special coverage made by EBCsuch as the G20 and Social G20 summit, last year, were highlighted as evidence of the company’s ability to guide large debates and contribute to the formation of people’s critical awareness.
Communication services
THE Executive Manager of Journalism Services, Humberto Rezende, presented the GOV network.
“This is an official communication structure of the federal government, responsible for expanding the reach of the executive’s actions with society and the press vehicles, through a multiplatform programming and delivery of reliable, strategic and public interest content,” said Rezende.
THE Rede GOV is formed by Channel Gov, Radio Gov, Agência Gov and Voz do Brasil.
During the presentation, Rezende highlighted the main programs aimed at the publicity of government, such as the Good morning, minister, Brazil on time and THE VOICE OF BRASILl.
Also presented was the service catalog and the opportunities for convergence with guidelines from all over the federal government.
