A Brazil Communications Company (EBC) is among the finalists of the VI Good Practices Contest of the Ombudsman Network, in the category Fostering Participation and Social Control by Vulnerable Populations.
Coordinated by the Comptroller General of the Union (CGU), the final result will be announced on May 17th. The product recognized for possible award is the Moment of the Ombudsmana series of radio programs, lasting about one minute, which provided the public with information and analyzes on the programming of the vehicles of the EBC.
Pre-assessment
There were, in all, 67 initiatives registered in three categories. In this pre-assessment phase, the practices were analyzed by judgment commissions, made up of three full members. Participants received scores from zero to 10 in each of the four evaluation criteria: creativity and innovation, cost-effectiveness, impacts of the initiative/contribution to effectiveness, simplicity and replicability.
A EBC leads the category that has the participation of four other institutions: the Comptroller General of Ceará, the Ministry of Finance, the Comptroller General of Paraná and the University Hospital of Sergipe. In the next step, the commission will select the three winning practices.
Moment of the Ombudsman
Created in 2019, the radio program takes into account the demands that listeners themselves make to the Ombudsman. The “pills” are aired on the radios MEC It is National and encourage citizens to tune in to stations and give their opinion on content offered.
By means of short waves, with greater power, information produced by vehicles EBC reach remote communities and, in some cases, communities in vulnerable situations, mainly in the triple border region of the Amazon, through radios Amazon National It is Alto Solimões National.
For the assistant ombudsman Talita Cavalcante, responsible for enrolling in the competition, the Moment of the Ombudsman goes beyond the primary mission of informing. “It is a social empowerment initiative, above all, by encouraging citizen participation through the Ombudsman and, thus, strengthening public communication.”
Inclusive Ombudsman
A EBC it was already champion of the good practices contest of the National Network of Ombudsmen, coordinated by CGU. In 2021, the Inclusive Ombudsman project, aimed at the deaf public, was the winner in the Technology, Information Security and Personal Data Protection category.
The Inclusive Ombudsman channel handles complaints from deaf users via WhatsApp. Compliments, complaints, requests and suggestions are sent on video in the Brazilian Sign Language (Libras).
Messages are received on WhatsApp from the Ombudsman’s Office, at number (61) 99862 1971. EBC translate the content, which is passed on to the areas. With the information sent by the sector, a video in Libras is recorded and sent as a response to the citizen.
