Recognized as the largest global mobilization against climate change and in defense of nature, ‘Earth Hour’ 2023 seeks to motivate millions of people from more than 190 countries, including Peru, to reflect on the actions that can be carried out to improve the only home we have.
With the motto ‘The Greatest Hour for Earth’, the World Wide Fund for Nature (WWF) calls on the institutions, organizations, academia, companies and citizens of Peru and the world so that next Saturday March 25 at 8:30 pm, turn off your lights and give an hour for the Earth, spending 60 minutes doing something positive for our planet.
The so-called ‘global blackout’ will allow you to ‘disconnect’ and take a break from your routine and daily distractions, before deciding what you can do to restore the planet. Whether it’s cleaning up the beach, planting trees, cooking dinner with sustainable ingredients, or gathering friends for Earth Hour, anyone, anywhere can join in on the Greatest Hour on Earth.
In this way, the largest environmental campaign in the world will be the focus of unmissable global attention to alert about the great dangers that are the loss of nature and climate change.
At the same time, Earth Hour 2023 will also serve as a powerful reminder of the importance of our planet, the need to protect it, and how little time we have to do so.
THE NEXT 7 YEARS WILL BE CRUCIAL
Earth Hour 2023 comes on the heels of the historic Kunming-Montreal Agreement at COP15, which in December last year committed the world to halting and reversing biodiversity loss by 2030.
The next seven years are therefore crucial to ensure that the decade ends with more nature and biodiversity than when it began, not less, and that we stay below the 1.5°C climate threshold needed to avoid irreversible damage to our planet.
That is why Earth Hour 2023 is needed more than ever, to inspire, create change and make millions more take notice. To that end, every country is already gearing up for Earth Hour 2023, with hundreds of local celebrities to show their support for ‘The Greatest Hour’, along with a series of events taking place on March 25.
Thus, for example, WWF-Mongolia will hold a sustainable fashion show that will take place with local fashion designers, presenting recycled and redesigned clothing. Meanwhile, WWF-Latvia will once again organize its traditional Earth Hour concert together with various nature walks with its partners and supporters.
For their part, in Peru through the district municipalities, youth organizations and companies, they will hold face-to-face events open to the public in different parts of the country. To learn more, visit the following link: https://www.wwf.org.pe/nuestro_trabajo/campanas/la_hora_del_planeta/agendaoficiallhdp/
In this regard, Kirsten Schuijt, CEO of WWF International, said: “Earth Hour is a fantastic celebration of people, planet and nature, and this year we want as many people as possible to feel inspired and empowered to participate. no matter how small.”
